This Issue of Beverage Master Magazine

Smooth Operator– Pumps & Drives for the Brewery

Consistency is important to brewers. Customers expect each beer to be the same, so brewers need their last batch to taste exactly like the previous one. Machinery that works consistently and precisely is the key: pumps that control ingredient dosages and drives that allow automation of the bottling process. Choosing a pump and drive system is different for a start-up than for an established brewery. Start-ups have limited capital, so purchasing one versatile, cost-effective pump that can handle multiple functions reliably is the ideal. Established breweries are looking to minimize operating costs while increasing efficiency, and achieving both may require a drive to automate the bottling process as well. This article will provide an overview of the various pumps and […]

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Cool Swag For Your Brand’s Fans

Are you thinking about launching a giveaway contest on Facebook or planning on distributing branded key chains or other swag at the local music festival? Is your online store missing a unique branded item that will instantly transform your brand’s loyal fans into walking billboards? Congratulations! You’ve obviously done your marketing homework. Promotional merchandise featuring your branded logo is a cost-effective way to create an army of enthusiastic brand ambassadors who will place your brand high on the radar in public settings, private homes, and workplaces. First of all, it is essential to point out that there is good swag and bad swag. Good swag is attractive, creative, and innovative. It isn’t shabby or poorly constructed, therefore, it sticks around […]

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Canada’s Micro Distilleries – Not Your Grandfather’s Whisky

Noted Canadian whisky writer David de Kergommeaux recently stated in a post to the Whisky Intelligence blog site, “To watch the people at Canada’s largest distilleries make whisky is to witness true craftsmanship in action – impassioned, quality-obsessed craftspeople taking genuine pride in their products. He then goes on to say, “Recently, though, the word ‘craft’ has been co-opted by some members of the micro-distilling sector to imply that somehow they are more authentic than larger distillers.” De Kergommeaux is objecting to the use of the term “craft whisky” to describe whisky made by Canada’s micro distilleries. He claims these whiskies are more often than not, just not very good, certainly not as good as the stuff the big guys […]

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Brewing Up A Sustainable Solution

Beginning in 1864, when Gerard Adriaan Heineken founded his eponymous brewery in Amsterdam, The Netherlands, the Heineken brewery has steadily grown to the point that today the company can confidently claim to be the “world’s most international brewer.” The facts present a strong foundation for that claim as Heineken currently operates 176 breweries in more than 70 countries and, in addition to its iconic flagship brand, produces more than 250 other international premium, regional, local and specialty beers, including such famous labels as Amstel, Murphy’s, Moretti, Tecate, Tiger and Zywiec. Also, with annual beer production of 181.3 million hectoliters (18.3 billion liters/4.8 billion gallons), Heineken ranks as the third largest brewer in the world based on sales volume, behind Anheuser-Busch […]

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Amending the TTB Basic Permit: Overview, Options, and Tips

Anyone who has gone through the grueling process of getting licensed at the TTB level will think twice about going through it all again. Still, there are valid business reasons, such as expansion or changes in location, management or operations, which may require the recording of those changes with TTB. The good news is that many of these changes can be addressed through a much less grueling TTB amendment process. This article is intended to give you a basic understanding of the various types of amendments available to TTB-regulated businesses. PAPER VERSUS ONLINE The method you used to file your permit application with the TTB will also impact how you will file an amendment application. Original permits are filed via […]

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Spic ‘n Span – Cleaning & Sanitizing Your Brewery

It probably goes without saying that good brewing practices include keeping equipment clean of debris and safe from microorganisms. After all, failing to do so can not only jeopardize the “health” of your beer – killing the yeast that makes it all possible – but it can also adversely affect the aroma and taste of the finished product. Deposits like beer stone and trub must be removed, and wild yeast and bacterial infections minimized. Equipment must be cleaned and sanitized frequently and efficiently, and at a cost that is affordable. Before going into the various methods and agents, it’s important to note that cleaning is not the same as sanitizing. Cleaning removes accumulated debris from the surface, including starch, beer […]

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The Sweet & The Sour – Challenges & Rewards in Making Flavored Spirits

What do apple pie moonshine, birthday cake vodka, blueberry liqueur, absinthe, spiced rum, and cinnamon whiskey have in common? All are distilled spirit flavors, and they make up one the fastest growing segments in the industry. The growth of these flavored varieties isn’t necessarily indicative of market expansion. Vodka, with entries that include pumpkin pie, marshmallow and cookie dough, has seen stagnant sales in the U.S. since 2003. Sales of vodka’s flavored varieties experienced steady growth for the same period, according to market research firm Euromonitor International, but not enough to grow volume overall, and new flavor releases started to decline in 2013. Around the same time, flavored moonshine hit it big and a surge of new brands began vying […]

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Get Tanked the American Way

In this business, time is money. When every second counts, who wants to waste a minute on faulty equipment? While the price of Chinese made tanks may sound appealing, saving money now can cost you big in the long run. To ensure the success of your brew house or distillery, you need to think strategically. “Buying American-made products should be seen an investment in your business,” advised Chad Kennedy, Technical Sales Director at Marks Design & Metalworks.. “Chinese tanks often corrode or rust because they use a lower grade of stainless steel than tanks from American manufacturers. These knockoffs are like Rolex watches. They look good on the surface, but they won’t hold up. Inferior Chinese products are a plague […]

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CCE helps breweries & cideries hone their craft

Home to more craft breweries and cideries than you can shake a pint glass at, the Finger Lakes region continues to entice new craft beverage consumers and producers. Recognizing the value and continued potential of these growing industries, Cornell Cooperative Extension (CCE) and its educators have joined forces with industry leaders to provide research-based resources for the area’s current and future brewers, malters and grain growers. Those collaborations were most recently on display at the second annual Finger Lakes Craft Beverage Conference hosted by CCE of Seneca County April 1 and 2 in Seneca Falls, New York. Featuring research from CCE regional agriculture program specialists as well as real-world advice from current producers, attendees learned about avoiding potential pitfalls. From […]

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