This Issue of Beverage Master Magazine

Does Your Brewery Accept Credit Cards? Know Your Risk

You are living the dream. You’ve crafted a tasty brew that is growing in popularity and bringing thirsty customers to your tap room in droves. While there may be a slew of things that keep you up at night as your “baby” grows, cybersecurity is likely not one of your top concerns—but maybe it should be. Cyber theft doesn’t just happen to the major retailers that make front-page headlines for it, like Target, Home Depot and TJX Companies (the parent company of T.J. Maxx and Marshalls). It happens to small and medium-sized companies as well. Hackers and cyber criminals don’t discriminate among industries, either. In fact, some hackers seem to have a special palate for beer and breweries in Indiana. […]

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CAN FILLING, SEAMING & PACKAGING SYSTEMS

Palmer Canning Systems and WaveGrip have formed a strategic alliance this year to bring WaveGrips revolutionary multi-packaging solution to the US market. “We’re delighted to be working with Palmer Canning,” comments WaveGrip Managing Director, Aaron McIvor. “We feel the company’s reputation for supporting its customers through canning line technology upgrades is a perfect match for our innovative solutions. Palmer Canning is also renowned for delivering cutting-edge excellence in its own right, such as the counter-pressure can filling systems that deliver accurate fill-volumes, low oxygen and very low spoilage, meaning that products reach customers in the very best condition.” Additionally, Palmer Canning Systems has recently developed their innovative ProPurge Can Filling Valves with purge to atmosphere which we will discuss in […]

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Widow Jane Distillery Blazing New Trails in Bourbon

In winemaking, dirt matters. In beer, hops carry a lot of weight. And, as every “bourbonphile” will tell you, great whiskey is all about the water. For Widow Jane Distillery, located in the trendy Red Hook neighborhood of Brooklyn, New York, the magic of their bourbon is in the unique waters from the Widow Jane Limestone Mine in Rosendale, NY. These waters, which some say are even richer in minerals than the pure waters of Kentucky, are giving new dimensions to bourbons that are a single expression of the terroir far from the legendary whiskey trails of America. “Our focus is to blend waters from the Widow Jane mine into all of our bourbons,” head distiller Vince Oleson told Beverage […]

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Quebec Company has Solution for Brewers Who Stay with Bottles

In a craft brewing industry that is trying to move away from bottles, a Quebec-based company is giving breweries a way to stay with glass. Aquatech in Longueuil, Quebec has solutions for breweries that use and reuse bottles of all sizes and need help in the sanitizing process, Michael Beziel, assistant manager of the company told Beverage Master Magazine. “We build a multifunction washer, built for any kind of bottles,” Beziel said. “Most clients of ours in the wine and brewing business are recycling bottles or cleaning bottles from China full of dust. We also have lots of clients that come from a company that brews inside their store on-premise.” The bottles Aquatech clients clean often need a bit more […]

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It’s Harder Than it Looks Making a Quality Sour Beer

Once upon a time, nearly all beer was sour. To introduce an outside yeast strain on purpose was unheard of because, until 1857, when Louis Pasteur discovered the fermentation process, no one knew that yeast played a primary role in the development of alcohol. The enzyme he discovered was natural, developing from the surroundings of the beer and the environment where it was brewed. This natural yeast also included bacteria such as lactobacillus and pediococcus, which caused the beer, over time, to sour. The sourness of these beers depended mostly on their age. The shorter the time spent aging, the less sour they would be, and vice versa. After the discovery of fermentation, yeast specifically for beer production was introduced […]

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Bottling Your Business: Are Bottles Right for Your Brewery?

Once you’ve perfected your brew, you’ll need the perfect packaging to deliver it to the consumer. Careful consideration of your bottles can help ensure your beer is easy to store, pour, and drink while helping to distinguish your brand in the marketplace. Choosing Between Bottles & Cans If you’re a new brewery evaluating your packaging options, there are three factors to consider when deciding between bottles or cans: logistics, brand perception, and tactile preference. For smaller brewers, bottles are often easier to work with because they leave more room for experimentation and error. They’re easier to label, with changes being fairly quick if a mistake is made. Additionally, some brewing techniques actually require glass bottles. “Many brewers may actually need […]

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How Leasing New or Used Equipment Can Lower Your Tax Liability

Unless your accountant just told you something like, “Before the end of the year, buy some equipment you need and we can reduce your tax liability,” the relationship between tax planning and equipment leasing has probably never even crossed your mind. Don’t worry you’re not alone. The good news is that there are two deductions that are worth exploring. A little advance planning on your part will make it very easy to do. Over my more than 30 years in equipment leasing, I can’t remember a year when I haven’t received several calls at year-end to finance equipment for business owners searching for write offs. One year, I got that call on December 31st! We pride ourselves on a quick-turnaround, […]

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How to Position Your Brewery as Best in Class for the Next Step in Your Journey

No matter what stage a brewery is in, owners should strive to position it as best in class to ensure maximum value is transferred when contemplating an exit strategy. An exit can take many different forms, such as: family succession planning, partnership or joint venture with another brewer, recapitalization for growth, minority or majority sale of equity to lower risk, sale of the brand(s) or a complete exit from the business. Because the ultimate timing of any type of exit cannot always be controlled, it is imperative for craft brewers to understand how key strategic operating decisions impact enterprise value creation and exit options. As each phase of the business becomes increasingly complex, owners need to utilize proper operating and […]

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Don’t Worry, Be Hoppy Hop Trends to Watch

It’s the only “optional” beer ingredient of the big four, and the one more American brewers and beer drinkers contemplate above all the others: hops. Perhaps as the adage goes, “brewers make wort, while yeast makes beer,” but it is the female flowering hop plant with juicy flavors, bitter taste and captivating aromas that inspire beer lovers worldwide. For thousands of years (and even occasionally in modern brewing, as with gruit or a traditional sahti) beer was made without the Humulus lupulus “hop” plant. The first known addition of hops in beer dates to 822, but it was at least 200 years before hops became widely used in brewing. However, the craft beer movement and the domination of India Pale […]

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Canadian Craft Distilleries Shining Beyond the Crown

The popularity of Canadian spirits is no secret, being the world’s biggest source for whisky up until the 1960s. Americans developed a keen taste for the Canadian exports during the 1920s at the height of prohibition. Even earlier than that Canadian distillers answered the call during the civil war when the North was no longer able to get whisky from the South, and both sides had conscripted distilleries to start making weapons. Today, well-known brands like Crown Royal, from a distillery in Gimli, Manitoba make up a big portion of the $700-million worth of whisky consumed in the US annually, with 1.5 million cases of Canadian whisky consumed by the state of Texas alone every year. In recent years, the […]

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Logistics & Transportation for the Craft Beverage Producer

With all the hard work of brewing and bottling now over, it would sure be nice to kick back with a cold one and relax. But there’s still more work to do to deliver your hand-crafted beverages into the hands of your loyal consumers. In fact, there’s a lot of planning and coordinating involved in moving alcohol from one place to another. And whether you make beer or spirits, the goals and methods of shipment are broadly similar. The Basics of Craft Beverage Shipping Some craft beverage producers handle transportation themselves, while others pass the responsibility on to their wholesalers. A supplier typically sells alcohol to distributors or a governmental body, which sells it to retailers, who, in turn, sell […]

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