This Issue of Beverage Master Magazine

New Belgium Brewing Maximizes Local Delivery Efficiency with Encompass Technologies

Fort Collins, CO: April, 2017, Encompass Technologies, a software leader in direct store delivery beverage distribution, met with Ben Hockett, Brewery Direct Services (BDS) Manager, of New Belgium Brewing, the fourth largest craft brewery in the United States, to look back on their partnership over the past 10 years of using Encompass’s Route Accounting Software (RAS) and Mobile Sales Solution. In 1991, New Belgium became a commercial brewery after years of its founders winning awards as home brewers. Sales in the early days of the business included going door-to-door, and distribution was performed out of the family’s station wagon. During the first year of distribution, 3,300 cases of 22 oz. bottles were sold. Brewery operations were moved in 1992 to […]

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Bridge and Tunnel Brewery’s Hyperlocal Marketing

Rich Castagna, brewer and proprietor of the Bridge and Tunnel Brewery and Taproom, in Ridgewood, Queens, tapped into a nostalgic mother lode when he selected Bridge and Tunnel as his brewery’s name. During the late 80s and 90s, the phrase “bridge and tunnel” was often used to describe the residents of Queens, Brooklyn, the Bronx, and Long Island, because a train or tunnel was required to access Manhattan from those outlying regions. Nightclub patrons understood that affluent and fashionable Manhattan residents drew a discerning line in the sand that ended where New York City’s outer boroughs began. If you used a train or tunnel to enter Manhattan, the odds of brushing past the bouncer guarding the door of an exclusive […]

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No Label – No Problem

  When No Label Brewing Company was started in the small town of Katy, Texas, in 2010, it was little more than a dot on a map within a town that was little more than a dot on the map. Today, as neighboring Houston’s urban sprawl begins to surround Katy, No Label has become a gathering spot for the traditional family-style community that remains bonded to its roots as a once-upon-a-time rail hub and rice farming and agricultural center. “On Saturdays, if the weather is nice, we can get from 500-600 people in our brewery and parking lot,” co-founder Jennifer Royo said. “Everyone wants [to] be outside. They bring their chairs, their kids and their dogs, and it’s like a […]

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Buying vs. Leasing Depends on Business, Experts Say

Cash on the barrelhead is a must for Rusty Cox’s barrels, or whatever equipment he needs to run Davis Valley Distillery LLC in Rural Retreat, VA. “If you have money to buy, you don’t have to worry about lease payments; just go ahead and pay for the stuff and get it,” says Cox, who makes spirits, wine “or just about anything you need.” Cox is getting ready to buy a 300-gallon system from Paul Hall of Doniphan, MO-based Affordable Distillery Equipment LLC, which sells stills, fermenters, air compressors, pumps, tube kits and an array of other implements a distillery needs. There’s even a bit of bartering involved in some transactions with Hall, Cox says. “Paul sends people over here, and […]

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Turbidity in Whiskey – Flaws or Taste Criteria?

Whiskeys, i.e. distillates from grain mashes, are among the spirits that have long enjoyed enormous popularity and been a continuous consumer favorite. In the period from 2010 to 2015, whiskey suppliers increased sales by $2.7 billion US dollars worldwide. This significant growth represents 12.3 million additional 6-liter cases [147.6 million additional bottles (0.75 l)] sold during that time.[1] Their country of origin distinguishes types of whiskey*. The most important producers of “brown spirits” after Scotland and Ireland are primarily the United States and Canada. The undisputed market leader is scotch (Scotland), followed closely by malt whiskey (Scotland), Irish whiskey (Ireland), and bourbon (USA, Canada). Three factors are responsible for their different aromas: the raw materials, the production process, and barrel aging. […]

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Growlers Go Mainstream: Expanding Options for Beer Lovers

In the world of craft beer, what was old is new again. Refillable growlers are experiencing a resurgence in popularity, thanks to convenience stores offering craft beer enthusiasts a chance to sample limited edition or specialty beers from local breweries while filling up their vehicles. A Brief History of Growlers Growlers were first introduced in the late 1800s, when families would send someone to the nearest saloon to fill their growlers with beer for the evening meal. They declined in popularity following the end of Prohibition, since many small saloons were no longer in business and canned or bottled beer became widely available. The resurgence of craft beer over the last decade has led to a renewed in growlers as […]

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Breaking Into a New Market – What to Expect

It is no secret the craft beer market has evolved significantly in recent years. According to the Brewers Association, as of November 2016, there are more than 5,000 breweries in the United States. Per capita, this puts the country on par with Germany. As the overall beer volume in the U.S. is dropping, craft beer volume and — as a result, craft market share — continues to rise. However, the tremendous growth and development of craft beer extends beyond just volume and market share. More craft breweries means additional craft SKUs — which have more than tripled in the last six years — putting a significant strain on the distribution and retail tiers. The proliferation of craft SKUs has many […]

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Bitter Bavaria: Hops of the Hallertau

It was a gray, cloudy day—almost appearing scripted for a movie shoot—as a German tour bus rolled into the famed Hallertau region of the independent state of Bavaria. After an unseasonably warm and gloriously sunny outing to Munich the day before, a group of women traveling under the (literal) banner of the Pink Boots Society (PBS) watched as row after row of harvested bines cascaded over the countryside, hectare upon hectare (i.e. miles and miles for the Americans on tour). The mist that hung in the air reflected the recent harvest: not quite winter, no longer fall, the Oktoberfest season having culminated the week prior to the women’s tour in 2016. PBS is a non-profit organization whose mission is to […]

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Hydroponic Hops – Innovation Creating Big Flavor and Big Fans

When autumn approaches, the air gets a little cooler, the leaves start to turn and fans of fresh hops brews start to tingle with excitement. Depending on the region and varietal, fresh hops beers hit the taps around October or November (also the reason Octoberfest was born). They are brewed with fresh hops added in the boil, typically within 24 hours after they’re picked, at the peak of freshness. But what if fresh hops could be available more than once per year, or even year-round? They can, and they are, thanks to a dedicated group of innovative thinkers and good science. Welcome to a new era of hydroponic hop growing. More than 75% of hop production in the US is […]

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Nitrogen in the Brewery

Nitrogen in the Brewery: Uses, Benefits & Considerations   Nitro beers have been trending in breweries across the country for quite a few years now. By definition, nitrogenized beers have about 70 percent nitrogen and 30 percent carbon dioxide. In this article, we will discuss the process of using nitrogen in breweries, the advantages and disadvantages of using it, and why nitro beers have gained popularity. To learn more about the use of nitrogen in breweries, we interviewed Vacuum Barrier Corporation, a leader in supplying liquid nitrogen injectors with over 1,000 installations worldwide. We also talked to a few breweries that have embraced the nitro movement to get their perspective. Brief History of Nitrogen and Beer Nitrogenated beer is most […]

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