This Issue of Beverage Master Magazine

Tapping Into Food Truck Territory

Increasingly, consumers, associations, and businesses are serving craft beer at their events with one stipulation: Bring cool beer on cool wheels that can roll right into the party. Mobile beer truck sightings are becoming as familiar as the ice cream trucks of yesterday. In May of 2017, the Kearny, New Jersey Police Benevolent Association’s annual Food Truck and Craft Beer Festival invited craft beer companies to park beer trucks at their popular event. Brix City Brewery, New Jersey Beer Company, and Pinelands Brewery all participated. Residents in both Chester and Philadelphia, Pennsylvania also benefit from the growing beer on wheels trend that started several years ago, thanks to Downingtown, Pennsylvania brewery, Victory Brewing Company’s Brewpub on Wheels (BPOW). This mobile […]

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Haunted Distilleries

Considering the long history of distilling alcohol —a history marked by floods, fires, the Great Depression, Prohibition and “unexplained accidents” — it’s not surprising to hear stories of spooky spirits inhabiting the warehouses and grounds of today’s distilleries. But are these stories true or they just part of the lore that has been passed down from generation to generation? Who knows? Whether you believe in the supernatural or not, the following tales of ghostly specters and mysterious events may send chills up your spine when you take that next swig of bourbon or scotch. One of the oldest — and most haunted — distilleries in the U.S. is Buffalo Trace Distillery in Frankfort, Ky. Distilling started on the site in […]

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Minnetonka Brewing & Distilling Equipment Company: Now, From Start to Finish

Founded just as the craft brewing boom began, Minnetonka Brewing & Distilling Equipment Company’s initial concept was to provide affordable, high-quality brewing equipment and accessories to the fast growing industry. Early on, industry veteran and founding partner, Dan Kahn, mentioned craft distilling would be the next craze, so we went in search of high-quality distilling solutions to add to our impressive line of brewing equipment. Minnetonka is excited to be associated with the fine folks at Squarrel Barrel. Enhancing and building upon the 2,000-year-old process of barrel aging, they have designed and developed, and are bringing to market, a new era of wood aging solutions. We’re a thrifty bunch at Squarrel, so we’re always looking for ways to conserve resources, […]

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Liquor Law is Hard

Liquor law is hard. I will attempt to explain why, in this article. If you are making mead in a far-off corner of a small state, you can probably get by without much use of or interference from lawyers. But if your ambitions are any grander, most readers of this publication will probably need help from various lawyers, and protection from various legal complexities, at some point in your near future. The upshot is that you probably should not complain, if you can find a good adviser, for any particular legal difficulty, even if it costs a lot per hour. The right person, with the right expertise, may be able to save you a lot of time and frustration. I […]

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Tied House Issues Looming in SEC-Regulated Crowdfunding? A Look One Year Later as Equity Crowdfunding Booms.

In May of 2016, the U.S. Securities and Exchange Commission’s (SEC) rules for equity crowdfunding went into effect, allowing for entities to offer equity securities in exchange for capital to non-accredited investors for the first time. Companies like Wefunder and Indiegogo/MicroVentures quickly moved into the equity crowdfunding space and began facilitating the offering of equity securities for breweries, distilleries, cideries, and restaurants. Equity crowdfunding took most state alcoholic beverage agencies by surprise, creating a “tied house nightmare” (as one state regulator put it) on inter-tier interests between alcoholic beverage producers and retailers. For example, if a single investor were to invest in both a restaurant and a brewery, it could be a violation of state tied house laws, and cause […]

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Experimentation a Tool of the Trade for Craft Distillers

Uniqueness is a marketable skill in the craft distillery business. New and different additives – or ingredients – in the parlance of some distillers – enhance quality and bring in customers. Brian Meola, distiller at Revolution Spirits, a three-year-old craft distillery in Austin, Texas, for one, bristles at the mention of the word “additive” in connection with his craft. “We don’t use any flavor additives; when you say ‘additives’, it means things that are not natural ingredients. The terms refers to a flavor concentrate.” Meola talks of “ingredients” as the keys to his creations, which include a gin, coffee liqueur and amaro, a traditional Italian liqueur. “The use of botanicals in spirits is as old as spirits – coming from […]

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Choosing A Chiller That Will Last

Your chiller may very well be the most important piece of equipment in your brewery. From cooling the wort and controlling fermentation through packaging and refrigerating the finished product, chillers are an integral part of the beer making process. The perfect chiller offers the ability to provide precise temperature control while accommodating the desire for energy efficiency, durability, and room for future growth. Whether you choose to purchase a standard model or opt for a custom-built chiller, it’s important to carefully consider your needs before investing in this vital piece of brewery equipment. Chillers Built to Last Chillking Chillers began in 1997 as J.P.’s Express Service, installing refrigeration and restaurant equipment, and has focused exclusively on providing high-quality chillers for […]

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Before You Buy New or Used Equipment: What You Need to Know

As a business owner, the decision to buy new equipment becomes a priority when a piece of critical equipment breaks down and it costs as much or more to fix it as it does to replace it. Or your equipment becomes obsolete and the new technology will allow you to increase your capabilities. Or…the new equipment will make it easier to grow your business – serve more customers, produce more products faster and of a higher quality. Each is a valid reason to buy new equipment. Now, for the big question: How Shall I Pay for It? Cash, Bank Loan, or Lease? 1) Leasing conserves your capital 2) Leasing preserves your bank lines of credit 3) It’s easier to qualify […]

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Waste Not Want Not: Tips to Prevent Pollution for Breweries

When you take the last sip from your stein of beer you know it’s frowned upon to leave any waste behind. The same goes for the breweries who produce this tasty beverage. In 2016, American breweries produced more than 189 million barrels of beer according to the U.S. Department of the Treasury. As expansive and complex as the alcoholic beverage industry is, accidents that lead to waste and pollution are inevitable and could have a devastating effect on the environment. These sudden instances can result in costly pollution claims against a brewery and negative publicity that could potentially shut down a business for good. However, these claims aren’t always the result of bad timing or misfortune, and many cases can […]

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Brewers Know Their Business Best – How to Know it Even Better!

The cost of producing beer is always greater than the total price of the ingredients used to make it, and those breweries with the best understanding of the indirect costs associated with their offerings are well positioned for sustained organizational success. No brewery can truly make informed business decisions without a clear understanding of its business processes, flows and costs. Such visibility is gained by efficiently and effectively gathering operational data, processing it, managing it and leveraging it to positively impact the not only the business’s bottom line, but integral business decisions. Through an investment in the right enterprise software and resource planning (ERP system), a brewery can obtain the capability to use its operational data to gain a better […]

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Across the Nation Collaboration: Craft Brewers Celebrate Canada’s 150th and Break Down Distribution Barriers

Similar to the craft beer industry south of the 49th parallel, Canada is experiencing a surge in popularity of craft beverages. There has never been a greater variety of beer on Canada’s liquor store shelves. As of 2015, there were 483 regional craft breweries operating in Canada, making it the sixth-largest country regarding the number of craft brewers after the US, UK, France, Italy and Russia. Although there are so many craft breweries hitting the market, due to provincial restrictions, consumers can only glimpse at what the Canadian craft beer scene has to offer. Regionally and nationally, brewers face serious challenges navigating and adhering to the provincial patchwork of legislation and regulations of liquor control boards. For example, The British […]

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How to Choose the Right Pumps & Drives for Your Brewery

Certain pieces of equipment are essential to breweries of every shape and size, while others become more necessary as operations grow. Commercial brewers use various types of pumps, and an increasing number of breweries are incorporating drive technology into their beer production process as well. The Uses of Pumps in Breweries In the modern craft brewery, pumps a variety of purposes, and are essential to the brewing process, regardless of the size of the brewery. These devices raise, transfer, deliver and compress fluids with a suction side and a discharge side. Some pumps have a single purpose, while others perform a multitude of functions. Pumps transfer hot water into the top tier of the brewery and recirculate mash, as well […]

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“Crooked Stave Artisans: A Unique Distributor for Unique Brands”

Fort Collins, CO: June, 2017, Encompass Technologies, a software leader in direct store delivery beverage distribution, met with Owen Shepherd of Crooked Stave Artisans Distributing to discuss their experience using Encompass’s Route Accounting Software (RAS) and Mobile Sales Solution for statewide distribution.   Crooked Stave Artisans Distributing was founded in 2013 on the principle that unique suppliers need an equally unique distributor. The distributing company believes that “Great artists need great representation”. The decision to self-distribute and distribute other artisan brands came from the idea that no distributor could represent their brands as well as themselves. With a focus on sustainable growth and profitable sales, the company implemented a RAS and Mobile Sales Solution from Encompass Technologies in early 2015. […]

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Independent Distilling: Independent Barrel Aged Rum

Media Contact: Casey Teague Independent Distilling Co Decatur, Georgia 678-576-3804 |Casey@independentdistilling.com Independent Distilling: Independent Barrel Aged Rum   Decatur, Georgia – Made from premium table–grade molasses, Independent Barrel Aged Rum stands alone as a distinctive spirit. Our process begins with a long fermentation that is slowly distilled in our copper pot stills then aged in new and used oak barrels, resulting in a full–bodied rum. Savor the rich butterscotch and delicate honey notes with subtle fresh grassy aromas. The first sip begins with an oaky vanilla harmony that becomes floral and nutty. Then the finish lingers with oak spice, cinnamon, ginger, nutmeg and cracked white pepper. “Creating a barrel aged Rum has always been our plan” said Owner/Distiller Michael Anderson. […]

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