This Issue of Beverage Master Magazine

The Rise of Craft Beer Experience

According to a report by BMO Nesbitt Burns, craft beer sales revenue has grown near double digits between 2009 and 2012 across Canada. Beer is Canada’s most revered alcoholic drink, and craft beer is having a renaissance. Craft beer is basically beer produced in either micro or macro breweries. Craft brewers use high-quality malted grains and hops. Crafted beer has flavors and aroma thanks to spices and fruit. Brewers use adjuncts to add body, unmalted wheat and sometimes candy sugar to make craft beer. For craft beer to be really craft beer, it should be brewed in batches lesser than 75 hectoliters. The guidelines to produce craft beer are not very strict, as different breweries use various methods to give […]

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Targeting the Adventurous Palate

Gimlet-loving mystery novelist Raymond Chandler once said, “Alcohol is like love. The first kiss is magic, the second is intimate, the third is routine.” Routine? Don’t mention that word to the growing segmentof craft beverage consumers continually in search of the latest and greatest craft beverage. They enjoy hunting down new and innovative craft beverages and eagerly share their latest discoveries with other taste adventurers. So, how do you connect with the experimental consumer searching for new craft beer or spirits tasting adventures? One approach is reinvention. The Central Standard Craft Distillery in Milwaukee, Wisconsin, produces New American Gin, a botanical craft gin designed to appeal to the spirits consumer who ordinarily would never consider purchasing a bottle of gin. […]

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Feather Falls Casino Brewing Company A Plume in California’s Beverage Cap

California, the birthplace of the American craft brewing movement, claims more breweries than any other state: as of November, 2016, the California Craft Brewery Association listed 750 craft breweries operating across the state. But California, always a leader in innovation in the beverage market, has one other unique distinction: it is home to the nation’s first tribal- owned on premise brewery, Feather Falls Casino Brewing Company, located in Oroville, approximately 70 miles north of Sacramento, California’s State Capitol. The Feather Falls Casino & Lodge, owned by the Mooretown Rancheria of Maidu Indians, a federally recognized tribe of Concow-Maidu people in Butte County, opened its doors in 1996. The facility was named after a beautiful waterfall in the nearby Feather River. […]

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Birth of a Barrel

In the whiskey industry, increasingly in the beer industry, and most definitely in the wine industry, the barrel is front and center. From Bourbon to Scotch, sour beer to barrel aged stouts, Cabernet to Pinot Grigio, the barrel is a star. However, for as much as we know about what it can do, what do we know about its earliest days, the days it reaches the distilleries, breweries, and wineries that hold it so dear? The Oak, The Whole Oak and Nothing but the Oak The life of a barrel starts with choice of wood. Oak has been used to construct barrels for approximately 2000 years. Oak has the flexibility needed to bend staves into place, the longevity to last […]

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The FDA and Breweries

Most of us don’t think of alcohol as food, but craft beer legally meets the definition of food under federal law. As such, breweries are subject to regulation by the Food and Drug Administration (FDA) as well as the Alcohol and Tobacco Tax and Trade Bureau (TTB). The FDA has regulatory authority over craft brewers as part of the Federal Food Safety Modernization Act (FSMA) signed into law by President Obama in 2011. As an extension of its work in food safety, the FDA requires all craft brewers who sell finished goods or acquire raw materials across state lines to have a Current Good Manufacturing Practices (CGMP) program in place. About CGMPs for Craft Brewers CGMPs are intended to prevent […]

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Brew More Pay Less: A six pack of tax tips for breweries

Lavender, bacon, maple syrup, chipotle. A decade ago the only thing these flavors would have in common is a row in a jelly bean box. Today, the combination of innovative flavors and unique business character has led to the success of the ever-growing craft beer industry. With creative, and often obscure, flavor profiles flooding the market, beer consumers are rejoiced by the plethora of options at the taps and down liquor store aisles. In fact, nearly 65% of beer lovers say that they prefer craft breweries due to the volume of variety. Where there used to be only several major beer companies monopolizing the market, there are now 5005 breweries in the US, 99% of which are small, independent craft […]

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TRENDS IN TERROIR: It’s All About the Yeast as Fermentation Takes Precedence in Beer and Food Innovation

Chef Jensen Cummings thinks it all started with a fundamental question beer industry professionals ask themselves often: How to convince wine drinkers that beer is fundamentally better to pair with food? Cummings was trying to develop food and beer pairings and kept getting resistance from diners. He may have argued that beer is itself an actual food product. Making beer, after all, requires a cooking process, taking a set of ingredients to create a kind of porridge (i.e. mashing and lautering to get the wort that later becomes beer). Wine starts with a food product, but there’s less of a human preparatory element required to get the final beverage. However, wine has something that commercially-made beer has not been able […]

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Upslope Brewing Company – At the Forefront of Innovation and The Choice for Après Everything

Artfully crafting great beer, using natural ingredients, rooted in the outdoor lifestyle is the inspired philosophy driving Boulder, Colorado’s Upslope Brewing Company. An Upslope is an intense weather phenomenon that develops from a low-pressure center east and south of the Continental Divide. Moist air is pushed up against the east slope of the Rocky Mountains and as the air climbs, it expands and cools, resulting in significant rain or snowfalls. Meteorology aside, in Colorado, an Upslope delivers moisture for the natural landscape and spectacular snow conditions, fueling excitement in outdoor enthusiasts to hit the slopes and trails. And what better way to Après any day’s fresh air adventure than to reward yourself with a premium, locally brewed craft beer. What […]

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What You Should Know About Software in the Craft Beverage Industry

In a recent issue, we highlighted the development of mobile apps for breweries. However, mobile apps are just one piece of the technology puzzle that is changing the craft beverage landscape forever. In this article, we will discuss the uses for software in breweries and distilleries and highlight some of the leading tech companies that are focused on this industry today. The Evolving Role of Software As the craft beverage industry has grown, so has the craft beverage software industry. The high-tech side of beverage production has only emerged in recent years, but it is becoming essential for any business looking to be competitive in a crowded market. These are some of the most common types of software that tech […]

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QuantiPerm to launch two novel instruments for the brewing industry.

QuantiPerm announces the launch of CarbAn a simple but highly accurate carbonation measurement instrument and a revised version of its novel fermAT instrument for monitoring fermentations non-invasively. CarbAn is a hand-held instrument for measuring carbonation by the simple thermodynamic pressure-temperature equilibrium measurement. This robust instrument is web-enabled and is available at an affordable price. The fermAT feature nonvasive measurements of alcohol and extract. They also generate other powerful fermentation data that brewers will find extremely useful. Complete fermentation fingerprints produced by this technique allows brewers to understand quality deviations, yeast vitality, malting and brewhouse operations quality, as well as wort fermentability. The fermAT instruments are web-enabled for archiving and reviewing historical fermentation data. In addition to fermAT and CarbAn, QuantiPerm […]

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