This Issue of Beverage Master Magazine

Craft Beverage Marketplace

All craft spirits and beer producers deal with the same challenge—figuring out how to connect with the loyal consumer who will appreciate and purchase their product again and again. So, I figured that the end of the year is the perfect time for me to share and reflect upon what it takes to survive in the crowded craft beverage marketplace. Let’s start with quality. Striking packaging and an engaging backstory is only effective if your craft beverage tastes great and maintains a consistent quality. For example, I recently stumbled upon a craft vodka with a great backstory and exquisite packaging. I was intrigued! However, when I searched for expert reviews on the new and intriguing vodka, all of the reviews […]

Read Full Article

What Do You Know About Beer? Not As Much As You Think

Ask any beer lover how he tastes his beer and you’re likely to get a look that says, “what are you talking about? I raise the glass/bottle and pour it into my mouth.” For most people, that is sufficient for their beer experience, but increasing numbers of beer aficionados are discovering that this “technique” barely scratches the surface of a good brew. There’s a lot to know about beer that goes beyond searching for “craft” on the label. There’s also a place where all that knowledge has been put in order and made available to anyone who’s ever sipped a brew and thought, “how did they make that so darned good?” Prud’homme Beer Certification offers a multi-tiered beer education program […]

Read Full Article

Empire Brewing Company: Raising the Bar on Agritourism

David Katleski has always been one step ahead of the game in the craft beer industry. He launched his first brewpub, Empire Brewing Company, in downtown Syracuse, New York, in 1994 when craft brewing was in its infancy. In 2003, he founded the New York State Brewers Association (NYSBA), when there were only 38 New York breweries. There are 288 today, and the association is at the center of a thriving industry that has gained the attention of their state lawmakers. “I think the NYSBA is the envy of many guilds in the country,” Katleski told Beverage Master Magazine, “because we have an administration in Albany (Governor Andrew Cuomo) that is a friend of craft breweries, and they recognize the […]

Read Full Article

Securing Rights to Your Trademark Outside of the U.S.

With tap and shelf space for beer and spirits becoming harder and harder to secure, many American craft brewers and distillers are starting to look beyond the country’s borders for new markets. One thing those companies should be aware of is the fact that trademark rights are limited to the country of registration. So, a regional brewer that has been proactive about securing rights to a beer name in the US will not have a claim to the name in Canada, or elsewhere outside the US. When Should a Brewer/Distiller Pursue Foreign Trademark Rights? The easy answer here is that filing early is almost always better, so as to get an early priority date in the foreign countries. This is […]

Read Full Article

Changing Recipe: Microbrewer Alters Business Model to Find Success

For Trevor Schellhorn of Reinbeck, Iowa, a small farming community of about 1,500 residents, the plan was simple: Develop and brew some craft beer and ale recipes primarily for distribution to a retail customer base in the surrounding area. He would also open a small storefront in downtown Reinbeck, but a pub wasn’t expected to be a major revenue generator in such an out-of-the-way place. Still, he set up booths in the small space he had and built about a dozen stools to surround a three-tap bar he constructed. In doing so, he expected to generate no more than 30 percent of his sales revenue from local traffic. “We thought we’d manufacture it here, but didn’t think people here would […]

Read Full Article

Using Spent Grain Responsibly

One of the highest honors in the craft beer industry is the label of sustainable. Breweries stake their reputations on it, using locally grown ingredients to cut down on emission costs, building their brewpubs from recycled materials, reducing water usage, and attempting to throw away as little waste as possible. Unfortunately, the very act of brewing beer results in one of the biggest waste products in the brewing industry – spent grain. About 85% of total brewery waste is made up of spent grains. However, over the generations, brewers have found some helpful and often fun ways to use spent grain. Mashing is a step in the brewing process that combines malted barley and grains with hot water to convert […]

Read Full Article

Male, Mobile and Crafty: Tapping Into the Perfect Millennial Brew

A guy walks into a bar. If he is a Millennial, he may order a craft beer. But if he is a Millennial attached to his cell phone, it is pretty safe to just go ahead and pour him one. Millennials (ages 21 to 39) are already tastemakers and essential revenue generators in a host of food and beverage categories, craft beer included. Many national and local brands have their strongest fans in the Millennial generation. But even within this group, there may be untapped opportunities for craft brewers. GfK MRI’s Survey of the American Consumer® shows a subgroup of Millennial Men worth getting to know – “Mobi-Xplorer Millennial Men.” This target takes full advantage of the Internet and is […]

Read Full Article

BREWERY SAFETY

As the demand for craft brew continues to increase, prepare to see brewery safety take on a new importance. According to the Bureau of Labor Statistics, nonfatal injuries and illnesses in breweries increased 57% between 2010 and 2015. During this same period, OSHA citations at breweries more than doubled. Dan Drown, president of Drown Consulting, says it’s a mistake to assume brewery safety is just a matter of common sense. Drown has over 30 years of broad-based U.S. and international experience in occupational safety and health, industrial hygiene, auditing, safety, and environmental management systems. He works with brewers at their facilities to ensure OSHA compliance and offers group safety training classes covering topics such as confined space entry, emergency action […]

Read Full Article

Mobile Apps for Breweries: Do You Need One to Be Competitive?

Across many different industries, there’s been a huge digital shift from desktop to mobile in terms of how we get our information and stay connected. So it’s really no surprise that this movement has extended to the craft beverage industry in recent years as well. Local, national, large, and small breweries across the U.S. have developed mobile apps to engage consumers, provide relevant updates, and manage internal operations. In this article, we will discuss what mobile apps can do for your brewery and whether developing one is a smart move for your business. A Brief History of Mobile Apps The history of mobile app development dates back to the early 1990s, when the very first smartphone was introduced by IBM […]

Read Full Article