This Issue of Beverage Master Magazine

What Will You Do When the Big Boys Come Knocking?

You’re a craft brewer, winemaker, or distiller. You care about the quality of your product. Sure, it’s nice to make a salary, but for you it’s all about the product, not the money. That could change. You would, of course, still care about the beer, but what if you want to make more of it? Or even a whole lot more. What if you want to invest in your infrastructure, add tanks, add a new facility, or buy more barrels? What will you do to get to the next level? What are your or your company’s core values? Is your approach artisan or corporate? Artist or hobbyist? Do you want to make a living or a really good living?  How […]

Read Full Article

The Best Marketing eLearning Courses for Craft Beverage Producers

Does social media confuse or frustrate you? Are you feeling overwhelmed by print and digital marketing options? How do you decide which promotion, customer engagement tool, or marketing software is best for your business? One of the most common complaints from craft beverage producers is that they don’t have the time or the money to market effectively. That’s a lot like saying that you own a car but don’t have the money to buy gas for it. Trying to run a business without a strategic marketing plan that is implemented on a consistent basis is a sure way to run out of gas and fall behind your competitors. Many craft beer and spirits producers don’t realize that there are marketing […]

Read Full Article

Respect the Beer, Protect the Beer: 5 Top Incident Claims for Breweries

Let’s admit it, we have our fair share of good times in the beer brewing business. But, we know it’s not all fun and games and pints. Hard times come, accidents happen, and disasters strike. Just look to the latest headlines haunting industry behemoth AB InBev, owner of Anheuser-Busch, and now owner of the cult-favorite Wicked Weed Brewing of Ashville, N.C. The world’s largest brewer probably hadn’t bargained on the backlash from smaller craft brewers who are none too pleased with its deal to purchase Wicked Weed. The independent and small brewers claim that AB InBev opposes the interests of smaller craft brewers, portraying Wicked Weed as an AB InBev “zombie brewery.” In fact, several craft brewers pulled out of […]

Read Full Article

When the State Gives Lemons

With the passing of the 21st amendment, the prohibition of alcohol in the United States was officially repealed. Each state was given the power to regulate and control the distribution of alcohol within their borders. Today, every state handles the sales of alcohol a little differently, including setting limitations on what craft distilleries can do in their gift shops and tasting rooms. Some states are more “craft friendly” than others by allowing sampling, cocktail and bottle sales, direct distribution, paid tours, and other profitable options. However, every state imposes some restrictions. When the state imposes restrictions, how can distillers work within the laws to increase their bottom line? Florida Recently the state of Florida passed a bill to increase the […]

Read Full Article

BREWERY BY DESIGN

One of the hottest trends in craft brewing is selling beer on premise. It’s not hard to see why, since on premise sales are vastly more profitable. However, making on premise sales an integral part of your business model will require paying careful attention to the construction and design of your facility. Choosing an Architect California-based Hauck Architecture has extensive experience designing custom craft beer projects. Architect T. Dustin Hauck says the first thing to remember when selecting an architect for your project is that a brewery and a tap room are two completely different project types. “A brewery is a manufacturing plant with its own distinct needs. The tap room is a hospitality space. In almost no other industry […]

Read Full Article

The Sweet Lowdown: Malting in the Brewery Faces New Challenges

When it comes to the main ingredients in brewing, an argument could be made that any of the four—water, barley, hops or yeast—is the key ingredient needed to make beer. However, hops were a relatively late addition to the brewing process, yeast wasn’t identified until about 150 years ago, and water is pretty much taken for granted (historically speaking). This leaves us with barley as the key ingredient and malting barley the key commodity by which beer is made for mass consumption. With more than 19,000 breweries worldwide, barley is not only the closest thing that beer has to a “terroir,” but its status as a commodity means that many market forces depend on the availability of malt in the […]

Read Full Article

Do You Judge a Beer by Its Label?

The landscape of the craft brew industry tends to reflect a more edgy, and sometimes quirkier culture, certainly represented in its labels and graphic designs. Often the names of the breweries have a great story behind them and the individual beers follow the same trend. This leads to wildly creative expression of a brewery’s identity and product, delivered as fun and unique packaging and label designs, appearing in pubs and store shelves. In a quick glance, the final packaging needs to introduce the consumer to the brewery’s story, communicate their values and vision, and attract customers. So, do consumers choose their brew based on the brand personality conveyed on the label? You bet. According to the Brewers Association, there are […]

Read Full Article

Software for Distilleries: What Spirit-Makers Need to Know

As a response to the craft beer boom and the sheer number of breweries operating across the country, there are currently more tech companies working with brewery software than distillery software. There are overlaps in the basic needs of these two industries, and an increasing number of software developers are working to accommodate distillery operations too. However, there are significant distinctions between breweries and distilleries in terms of software needs to keep track of things like proof gallons, angel’s share/evaporation, and barrel aging. This has led to the development of highly specific software that is designed with the unique needs of distillers in mind. Leading Distillery Software Companies One prominent leader in the distillery software industry is Whiskey Resources, which […]

Read Full Article