This Issue of Beverage Master Magazine

Interview with the Experts: Cleaning & Maintenance

When someone dreams of developing a craft beverage, thoughts include how the experience might appeal to all senses, bring people together and maybe, earn accolades from the public and esteemed peers. This vision rarely includes trying to clear a clogged drip tray and blowing a tower of sludge six feet high against the back tap wall. Behind the mahogany bar, designer glasses and backlit pictures of ingredients is the unglamorous life of cleaning and maintenance. It’s often a wearying, tedious task without shortcuts, but it’s the only way to ensure product quality. Fortunately, the life of craft brewing and distilling is rich with individuals who share their expertise to help others. We tapped the knowledge of three such people: Matt […]

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Ice Cider, Cidre de Glace The Creation and Growth of a New Industry

Apples are prevalent in the northern climates. Canada, Washington, Vermont, Norway and Denmark are all famous for their apples. In the eastern United States and Canada you will find Cortland, Empire, Spartan, McIntosh, Liberty and Rome apple. Now Honeycrisp is coming into our horizons. What to do with these beauties besides coat them in caramel and make cider? How about creating a new industry of a sweet dessert cider that transcends aperitif and dessert liqueur. That’s what Montreal-born François Pouliot did in 1994. “It was time to make changes,” Francois said about his pivotal career move. “It was time to transition out of a long and lucrative film and video making career.” François bought a property south of Montreal, in […]

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From Grapes to Hops: A Brewmaster’s Journey

John Galante, head brewer at Alvarado Street Brewery in Salinas, California, didn’t grow up in the hop yards; rather, he cut his teeth at Galante Vineyards, a premier winery in Carmel Valley owned and operated by his father, Jack Galante. This background and a love of production enabled Galante to easily segue into the hops arena, where he is making a name for himself at one of the most popular breweries in Monterey County. “Growing up, I fell in love with our ranch and vineyard property,” Galante told Beverage Master Magazine. “I grew to love having a product in your hand that you worked hard to help create.” Indeed, Galante learned winemaking when he was very young, beginning with working […]

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BATTLE AT THE BEER SHELF: Win more sales with eye-catching packaging

The craft beer industry has become the fastest–growing, most talked about alcoholic beverage segment in America. Over the past seven years, as Millennials reached legal drinking age, the craft brewing industry experienced its most significant growth. In 2011, the US had roughly 2,000 operational breweries, but today, there’s more than three times the amount with 6,300 breweries*. While this is great news for craft beer lovers whose spoils of war amount to an endless menagerie of delicious hand–crafted beers. For the brewer however, it amounts to fierce competition, and extremely–cluttered store shelves. Small brewers aren’t just competing with thousands of other small, independent breweries like themselves, they’re also battling against behemoth corporate beer companies. And if all that wasn’t enough, […]

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Chill Out: Beverage Makers Stress the Importance of Keeping Product Cold

Heat can be insidious and deadly to brewers and distillers. That’s why experts strongly urge them to choose the right chiller system for their businesses. That might not be as cut-and-dried as it seems. Chillers come in various sizes, with an array of features – and the cost range to go with them. They’re also complex systems that often require specialized expertise to repair and, to some degree, maintain. “There so many varieties out there – depending on the still builder, the products, and the location of the distillery – that need to be factored into a distiller’s cooling system strategy,” said James VanderGiessen Jr., co-founder and CEO of Auburn, Washington-based Pro Refrigeration Inc. According to VanderGiessen, distillers have one […]

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Turning Data Straw into Wisdom Gold

In the story “Rumpelstiltskin,” the miller’s daughter has a seemingly impossible task; turn a room full of straw into gold. With the help of a little magic, the abundant straw, which has little or no value on its own, is turned into gold, a much more valuable commodity. For most craft distillers, they are surrounded by the copious amount of data that they would like to spin into business intelligence gold. From raw material reordering strategies, to cost per case, to sales trends, there is ample data available. Without an easy to use data dashboard, many decisions are made on the fly. By tracking the right data and filtering it into appropriate metrics, a distiller can make smart, data-based decisions […]

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CRAFT BEVERAGES & BIOTERRORISM

When I first started practicing law about 40 years ago, reading, let alone writing an article about bioterrorism and craft beverages would have been unfathomable, to understate. Writing this article now is a clear sign of the times, dangers, and reality that we face in the US. This new reality creates opportunity and seemingly valid reasons and excuses for the US Government to promote or enhance safety rules and regulations to protect us from various forms of terrorism. These protections add compliance burdens to many US companies, large and small, including craft breweries. Though almost everyone has an opinion as to whether these additional compliance burdens positively or negatively affect our daily lives, companies must comply or face time-consuming, expensive […]

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The critical role of seasonal offerings in a brewer’s portfolio

Seasonal offerings could arguably be considered one of the most critical variables affecting a brewer’s ability to grow. A quality, well vetted seasonal schedule sets the stage for innovation and a brewer’s ability to keep pace with the volatile trends of the craft beer industry. “If you aren’t innovating, you are going backward” is a common phrase in the CPG industry, and there is no segment where it is more relevant that in craft beverages. Seasonal calendar development is a conversation that needs to include all levels and roles within a brewer’s organization. There are a lot of variables to take into consideration when planning a seasonal lineup, many of which may not be that obvious to a first timer. […]

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Hydroponic Hops – Innovation Creating Big Flavor and Big Fans

When autumn approaches, the air gets a little cooler, the leaves start to turn and fans of fresh hops brews start to tingle with excitement. Depending on the region and varietal, fresh hops beers hit the taps around October or November (also the reason Octoberfest was born). They are brewed with fresh hops added in the boil, typically within 24 hours after they’re picked, at the peak of freshness. But what if fresh hops could be available more than once per year, or even year-round? They can, and they are, thanks to a dedicated group of innovative thinkers and good science. Welcome to a new era of hydroponic hop growing. More than 75% of hop production in the US is […]

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Province Brands of Canada: Brewing the World’s First Beer Exclusively From the Cannabis Plant

Following the legalization of marijuana in several US states, Canada is poised to do the same, country-wide, later this year, likely by the end of the summer. The booming craft beer industry is unsure whether the new legislation and legalization may be threatening, disruptive or even complementary to business. Taking a peek at experience across the border, in states like Washington, opinions seem mixed. Marketing professors at prestigious Universities are weighing in. Lindsay Meredith, a professor at Simon Fraser University in British Columbia, said that he isn’t concerned for Canada’s craft brewing industry. Meredith told CBC news that if there is any threat, it will likely be to big beer. “I think it will be a hit for Budweiser, the […]

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Labels & Graphic Design for Craft Beverages

With so many craft beverage producers creating high-quality products in the industry today, breweries and distilleries need to find ways to distinguish themselves and stand out from the competition. Many beverage producers achieve this through creative use of unique labels and packaging design, which when done well, make a significant impact on beverage sales. Purpose of craft beverage labels Like other beverage and food products, the primary use of alcohol labels is to provide information, but that isn’t all that they do. Beer and spirit labels are powerful marketing tools that help customers get to know your culture and identify with your brand. They can also highlight the unique features of the beverage contained inside and perhaps even list some […]

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We are pleased to announce that Zenan USA in now Dejabrew! New name but same exceptional service, passion, and people!

A Premier Drinkware Leader Rebrands We are pleased to announce that Zenan USA in now Dejabrew!  New name but same exceptional service, passion, and people! Our choice to reinvent ourselves came from the realization that we do so much more than deliver a great product to people we love. What we’re all about is making you look good, so that your beverage, establishment and hard work can be remembered and celebrated. Our name and identity needed a refresh to clearly show what we stand for and who we are.  For years, Zenan USA operated with two owners. The first owner was our parent company, Zenan, in Canada, and one of the premier drinkware leaders in the country. The second is […]

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Distillery Solution Announces Rebrand to FIVE x 5 Solutions

  The new brand unifies product offerings and serves as an opportunity to remain unique in the marketplace. Westminster, Colo. – Distillery Solutions, the leading provider of distillery management software, today announced the company’s rebrand to FIVE x 5 Solutions. The comprehensive rebrand unifies the business’s offerings for distillery and brewery management and includes a new logo, product names, and website. FIVE x 5 Solutions’ unique combination of user-friendly, operations-first software and highly informed, world-class service offers an unparalleled advantage to new and existing breweries and distilleries seeking to remain compliant in a highly regulated industry. Additional tools, including sales and inventory management, give users the ability to stay ahead of operational needs and customer demand. FIVE x 5 Solutions’ […]

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