Archive: Cider

Buying vs. Leasing Depends on Business, Experts Say

Cash on the barrelhead is a must for Rusty Cox’s barrels, or whatever equipment he needs to run Davis Valley Distillery LLC in Rural Retreat, VA. “If you have money to buy, you don’t have to worry about lease payments; just go ahead and pay for the stuff and get it,” says Cox, who makes spirits, wine “or just about anything you need.” Cox is getting ready to buy a 300-gallon system from Paul Hall of Doniphan, MO-based Affordable Distillery Equipment LLC, which sells stills, fermenters, air compressors, pumps, tube kits and an array of other implements a distillery needs. There’s even a bit of bartering involved in some transactions with Hall, Cox says. “Paul sends people over here, and […]

Read Full Article

Social Media Marketing On Tap

Tweet the right tweet at the right time and thirsty customers will beat a path to your door, especially if it goes viral. Used properly, social media increases brand awareness and positively shapes stronger relationships with past, present, and future customers. Are you still unsure that social media is worth the time and investment? No worries. There’s plenty of proof that a strategic social media campaign boosts profits by attracting the attention that all brands need to grow and prosper. Samantha Spector, the founder of SaloonBox, a cocktail subscription box service, reported that her company runs a successful Instagram page that effectively drives sales. You can view the company’s Instagram page at instagram.com/saloonbox. On Saint Patrick’s Day, SaloonBox ran a […]

Read Full Article

Cider Industry Piggybacks Off Success of Craft Beer Movement

Spurred by the success of the craft beer movement, hard cider is making a comeback in a big way. Once the beverage of choice among 17th and 18th century American immigrants who couldn’t safely drink the water in their communities, cider is in the midst of a renaissance. How Big is the Cider Market? In February, CiderCon 2016 attendees learned that cider volume grew by 12% in 2015. Retail sales of hard cider generated $1 billion, with an estimated 18 million total cider drinkers in the United States. Jon London, Angry Orchard’s head of marketing, gave a presentation reporting that his company estimates a 15% growth rate for cider over the next five years. If these figures play out, this […]

Read Full Article

Millennial Women Get Crafty With Cider, Not Beer

  Millennial men are more likely than the average U.S. adult to say “cheers” to craft beer. Women in this generation, however, are more likely than the average adult (including Millennial Men) to toast to hard cider. Craft brewers looking to attract Millennial Women may succeed by treating hard cider as an entry point to craft beer and introducing women to brews that share certain characteristics with cider, such as sour or sweeter flavors and lighter bodies.   Beer and drink brands also may win customers by appealing to many attributes that differentiate “Millennial women cider drinkers” (MWCD) from the average Millennial woman. According to GfK MRI’s Survey of the American Consumer, MWCD are more likely than the average Millennial […]

Read Full Article

Recyclable Packaging

Producers within the craft beverage industry are faced with more choices than ever these days when it comes to packaging options. Many are turning to supplies, labels, and packaging sourced from recyclable materials in an effort to run a cleaner, greener business. On top of that, consumers are showing that environmentally friendly business practices are important to them as well. Some individuals have a clear preference as to which container they prefer their booze to be in. For example, cans have generally earned a poor reputation within the beer industry. However, while aluminum was once associated with only “cheap beer,” it has come a long way. Many producers—including longstanding successful breweries—are turning to aluminum cans as a way to cut […]

Read Full Article

Nine Pin Ciderworks: Making an Ancient Beverage for a Modern Trend

According to a short story by American Author Washington Irving, a neer-do-well named Rip Van Winkle wandered through the Catskill Mountains around the time of the American Revolutionary War and came upon the ghosts of Henry Hudson’s sailors playing a game of nine-pin bowling and drinking Colonial America’s favorite beverage, hard cider. He consumed so much of the “Magic Potion” that he fell into a deep sleep, only to awaken 20 years later and discover that the Revolution was over and the world was a very different place. Playing off of this legend, cider maker Alejandro del Peral has created Nine Pin Ciderworks in Albany, NY and is at the leading edge of yet another revolution in the U.S: the […]

Read Full Article

The Science of Cider at Sea Breeze

A particular art goes into crafting some of the tastiest beverages on the planet. It’s about refinement that typically only comes after many years of experience in consistently adjusting the balance of ingredients. Crafting the finest hard cider is not just a matter of taste. It also has a lot to do with science. That’s why Peter Growling of startup cider company Sea Breeze Cider has poured countless hours into perfecting each of the three types of ciders he offers: “c’est la fete,” “pour one more,” and “sweet as pie.” Peter grew up on an apple orchard in southern Ontario, so he knows what it takes to grow the finest fruit. “Making cider,” he says, “is a bit trickier.” Many […]

Read Full Article