Archive: Distillery

Independent Distilling: Independent Barrel Aged Rum

Media Contact: Casey Teague Independent Distilling Co Decatur, Georgia 678-576-3804 |Casey@independentdistilling.com Independent Distilling: Independent Barrel Aged Rum   Decatur, Georgia – Made from premium table–grade molasses, Independent Barrel Aged Rum stands alone as a distinctive spirit. Our process begins with a long fermentation that is slowly distilled in our copper pot stills then aged in new and used oak barrels, resulting in a full–bodied rum. Savor the rich butterscotch and delicate honey notes with subtle fresh grassy aromas. The first sip begins with an oaky vanilla harmony that becomes floral and nutty. Then the finish lingers with oak spice, cinnamon, ginger, nutmeg and cracked white pepper. “Creating a barrel aged Rum has always been our plan” said Owner/Distiller Michael Anderson. […]

Read Full Article

When the State Gives Lemons

With the passing of the 21st amendment, the prohibition of alcohol in the United States was officially repealed. Each state was given the power to regulate and control the distribution of alcohol within their borders. Today, every state handles the sales of alcohol a little differently, including setting limitations on what craft distilleries can do in their gift shops and tasting rooms. Some states are more “craft friendly” than others by allowing sampling, cocktail and bottle sales, direct distribution, paid tours, and other profitable options. However, every state imposes some restrictions. When the state imposes restrictions, how can distillers work within the laws to increase their bottom line? Florida Recently the state of Florida passed a bill to increase the […]

Read Full Article

How to reseed and launch with a distributor you didn’t choose

Wholesaler consolidation is happening across the country and can impact your business despite your perfectly formulated business plan, market strategy, pricing tactics and strong relationship; it’s realistic to receive news of your distributor selling to a neighbor. What can you do to ensure your new partner will deliver results? What steps do you need to take to implement a plan and have a smooth transition? The actions you deploy to reseed and launch with a new distributor you didn’t choose can help or hinder you. No two distributors — or brewers — are created equal. The partnership can yield poor results if vision, culture, rules of engagement and goals are not understood. The risks in this new partnership can be […]

Read Full Article

Buying vs. Leasing Depends on Business, Experts Say

Cash on the barrelhead is a must for Rusty Cox’s barrels, or whatever equipment he needs to run Davis Valley Distillery LLC in Rural Retreat, VA. “If you have money to buy, you don’t have to worry about lease payments; just go ahead and pay for the stuff and get it,” says Cox, who makes spirits, wine “or just about anything you need.” Cox is getting ready to buy a 300-gallon system from Paul Hall of Doniphan, MO-based Affordable Distillery Equipment LLC, which sells stills, fermenters, air compressors, pumps, tube kits and an array of other implements a distillery needs. There’s even a bit of bartering involved in some transactions with Hall, Cox says. “Paul sends people over here, and […]

Read Full Article

Turbidity in Whiskey – Flaws or Taste Criteria?

Whiskeys, i.e. distillates from grain mashes, are among the spirits that have long enjoyed enormous popularity and been a continuous consumer favorite. In the period from 2010 to 2015, whiskey suppliers increased sales by $2.7 billion US dollars worldwide. This significant growth represents 12.3 million additional 6-liter cases [147.6 million additional bottles (0.75 l)] sold during that time.[1] Their country of origin distinguishes types of whiskey*. The most important producers of “brown spirits” after Scotland and Ireland are primarily the United States and Canada. The undisputed market leader is scotch (Scotland), followed closely by malt whiskey (Scotland), Irish whiskey (Ireland), and bourbon (USA, Canada). Three factors are responsible for their different aromas: the raw materials, the production process, and barrel aging. […]

Read Full Article

Fast Aging Technology – Maybe it’s Nice to Fool Mother Nature After All!

In 2015, a distillery sent out for review bottles of a spirit billed as 20-year old mature rum.  Soon it was receiving positive critical reviews, including a Best of Class award at the 2015 Miami Rum Renaissance Festival.  Analyzed independently, it was proven to be chemically 15-20 years old.  This is nothing new – rums win awards and are chemically analyzed all the time, right? Yes, but this 20-year rum was actually made in just 6 days!  For those of you old enough to remember a margarine commercial from the 1970s…cue up the lightning, roll the thunder, and hear a woman’s voice exclaim, “It’s not nice to fool Mother Nature!” Or, is it after all?  Welcome to the world of […]

Read Full Article

Canada’s Micro Distilleries – Not Your Grandfather’s Whisky

Noted Canadian whisky writer David de Kergommeaux recently stated in a post to the Whisky Intelligence blog site, “To watch the people at Canada’s largest distilleries make whisky is to witness true craftsmanship in action – impassioned, quality-obsessed craftspeople taking genuine pride in their products. He then goes on to say, “Recently, though, the word ‘craft’ has been co-opted by some members of the micro-distilling sector to imply that somehow they are more authentic than larger distillers.” De Kergommeaux is objecting to the use of the term “craft whisky” to describe whisky made by Canada’s micro distilleries. He claims these whiskies are more often than not, just not very good, certainly not as good as the stuff the big guys […]

Read Full Article

Preparing for Launch: Steps to Protect Your Brand Name and Trademarks Before You Open

For beverage makers and beverage companies, selecting a name can be daunting and extremely stressful. Every business owner want to pick something that is catchy but that also gives the customer enough information to represent the identity of the brewery, winery or distillery. The trademark will be the basis for the company’s brand and the starting point for social media, advertising, promotional materials (as well as any signs or regulatory information needed for licensing.) It can be exciting and relieving to finally decide on a name and it typically starts a cascade of other, often expensive, steps towards finally opening (or launching a new product line.) With all of this excitement, beverage makers can easily overlook important trademark considerations that […]

Read Full Article

Social Media Marketing On Tap

Tweet the right tweet at the right time and thirsty customers will beat a path to your door, especially if it goes viral. Used properly, social media increases brand awareness and positively shapes stronger relationships with past, present, and future customers. Are you still unsure that social media is worth the time and investment? No worries. There’s plenty of proof that a strategic social media campaign boosts profits by attracting the attention that all brands need to grow and prosper. Samantha Spector, the founder of SaloonBox, a cocktail subscription box service, reported that her company runs a successful Instagram page that effectively drives sales. You can view the company’s Instagram page at instagram.com/saloonbox. On Saint Patrick’s Day, SaloonBox ran a […]

Read Full Article

Finding A Distiller

    What do a former chef, police officer, wine taster, lawyer, home brewer, fireman, general contractor, and farmer all have in common? They all have become award winning distillers. With new craft distilleries opening every month, how does a startup find the right individual to run their stills? Given the shortage of experienced distillers, looking for the right candidate outside the industry may be the only option. What core skill sets would make a good distiller? What skills are crucial to running the day-to-day operations of a craft distillery? After the right candidate is found, how does this person begin a lifetime of learning?   A quick scan of the American Distilling Institute (ADI) Online Forums shows “Help Wanted” posts looking for distillers outpace the “Job Wanted” posts by almost 3 to 1 (http://adiforums.com/). Individuals with distillation experience, or […]

Read Full Article