Archive: Mead

Beekeeping: Trials, Tribulations and Solutions

Just like a bee hive that looks small and compact from the outside, when opened up and dissected, it is large and complex. This is how the beekeeping and honey industry is in the USA. The inner workings of the beekeeping world is large and issue-filled. They are dealing with a plethora of issues from politics to the lifecycle and work of bees. From production of honey to the pollination of almond trees and other crops. From viruses, mites and fungicides to lack of pasture for bees to work.  Scientists studying bees have their work cut out for them. Many universities have teams of scientists working on these issues. “The number one problem with honey production is the loss of […]

Read Full Article

Social Media Marketing On Tap

Tweet the right tweet at the right time and thirsty customers will beat a path to your door, especially if it goes viral. Used properly, social media increases brand awareness and positively shapes stronger relationships with past, present, and future customers. Are you still unsure that social media is worth the time and investment? No worries. There’s plenty of proof that a strategic social media campaign boosts profits by attracting the attention that all brands need to grow and prosper. Samantha Spector, the founder of SaloonBox, a cocktail subscription box service, reported that her company runs a successful Instagram page that effectively drives sales. You can view the company’s Instagram page at instagram.com/saloonbox. On Saint Patrick’s Day, SaloonBox ran a […]

Read Full Article

Hunters Moon Meadery: From Bees to the Bottle

    As mead, the oldest alcoholic beverage known to man continues its dramatic revival across the world, a small, family-owned meadery in Northern Colorado has the industry abuzz with award-winning honey wines sourced from bees raised in their own back yard.   “It all starts with the bees,” said Greg Bowdish, who with his wife, Kim, owns Hunters Moon Meadery in Severance, Colo. “Once you can appreciate the bees, you can appreciate the honey. And once you can appreciate the honey, then you can appreciate the wine.”   Bowdish, a home brewer, became intrigued with mead because his wife was allergic to hops and he wanted to brew a product that she could drink. “I’d always been interested in […]

Read Full Article

Recyclable Packaging

Producers within the craft beverage industry are faced with more choices than ever these days when it comes to packaging options. Many are turning to supplies, labels, and packaging sourced from recyclable materials in an effort to run a cleaner, greener business. On top of that, consumers are showing that environmentally friendly business practices are important to them as well. Some individuals have a clear preference as to which container they prefer their booze to be in. For example, cans have generally earned a poor reputation within the beer industry. However, while aluminum was once associated with only “cheap beer,” it has come a long way. Many producers—including longstanding successful breweries—are turning to aluminum cans as a way to cut […]

Read Full Article

Meadery of the Rockies – Back to the Future

Mead, or honey wine, is believed by many to be the oldest alcoholic beverage known to man. In Ancient Greece, mead was called “Ambrosia,” or “Nectar of the Gods.” In Norse mythology, it was the favorite drink of the Norse gods and heroes, and the reward for warriors who reached Valhalla. During the Middle Ages, mead was believed to boost virility and fertility. Back then, it was customary to give newlyweds a month’s worth of honey wine to ensure a fruitful union, hence the term “honeymoon.” Eventually, mead fell out of favor, replaced by wine from grapes and other fruits and ale created from barley and wheat. Fast forward 9,000 years to a custom-designed tasting room in Palisade, CO, on […]

Read Full Article