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B         ricker                                       Table of Contents                                                          In This Issue




                             Group, LLC



                        President & Publisher
                       Jeffrey D. Bricker
                       Vice President & Editor
                        Cyndi C. Bowlby
                           Office Manager
                       Rebecca Kennedy

                           Sales Manager
                            Jo Cloud                                       Craft Beverage

                      Senior Account Executive
                         Michelle Smith
                      Senior Account Executive                  Bridge and Tunnel Brewery’s
                         Vera Hartman                           Hyperlocal Marketing  .......................................4

                      Senior Account Executive
                          Kyli Theeler
                                                                Turbidity in Whiskey -
                             Marketing                          Flaws or Taste Criteria?  .....................................8
                   Andy LaRose, Baker Tilly

                            Staff Writers                       The Basics of Bottle Conditioning  .....................12
                           Jim Offner
                       Jessica Spengler
                          April Ingram                          Growlers Go Mainstream:
                          Astrid Cook                           Expanding Options for Beer Lovers  ...................15
                         Dana Hinders
                         Nan McCreary
                          Alyssa Ochs                           No Label - No Problem  ....................................20
                      Bricker Group, LLC
                      805 Central Ave., Suite 304
                 P.O. Box 1590 • Fort Dodge, IA 50501           Buying vs. Leasing Depends on
                                                                Business, Experts Say  ......................................24
                 E-mail: editor@BrickerPublishing.com
                 Website: www.BrickerPublishing.com
                                                                Nitrogen in the Brewery:
             BEVERAGE MASTER targets the Craft Beverage market
             and located in Fort Dodge, Iowa. BEVERAGE MASTER   Uses, Benefits & Considerations  .......................30
             is printed bi-monthly and distributed to the most qualified
             buyers.  Opinions expressed in BEVERAGE MASTER
             are not necessarily those of the publication personnel,
             but of the writers who contribute stories to BEVERAGE   Breaking into a New Market -
             MASTER.                                            What to Expect  ..............................................35
             ERROR RESPONSIBILITY:  BEVERAGE  MASTER  is
             responsible only for the cost of the ad for the first incor-
             rect insertion of the ad.  Each insertion of an advertise-
             ment is proof of publication and it is the responsibility of
             the advertiser to check the correctness of each insertion.
             The publisher shall not be liable  for slight aesthetic   Craft Ag Production
             changes or typographical errors that do not lessen the
             intent of the ad.  No adjustment can be made for adver-
             tisements not published.  In the event of any error in an
             ad for which the publisher is liable, the liability is limited   Bitter Bavaria:
             to adjusting that portion occupied by the error in relation-
             ship to the entire value of the advertisement.  No adjust-  Hops of the Hallertau ......................................39
             ments will be made 30 days after initial insertion date.
                 All contents of BEVERAGE MASTER are
                   Copyright © by Bricker Group, LLC
             CHANGE OF ADDRESS: Please send new address and     Hydroponic Hops -
             phone number along with “BEVERAGE MASTER” mailing   Innovation Creating Big Flavor & Big Fans  .........44
             label or email changes to editor@brickerpublishing.com
           2    April - May 2017     BM





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