This Issue of Beverage Master Magazine

Petition for a Writ Far-fetched? Nope!

  If a state regulatory agency with jurisdiction over the craft brew industry makes a decision that appears to be arbitrary and capricious, having a direct effect on your business, then, you have the right to petition a court for relief using a Writ of Administrative Mandamus. An unnecessarily fancy phrase meaning that a court of law reviews the administrative decision and decides if, under applicable law, the decision is not rational. Most times a writ is requested by an association or group of companies that are affected by the agency decision so that a positive result will affect many companies in the association or group. STATE ADMINISTRATIVE AGENCIES State administrative agencies with jurisdiction over the craft brew industry create […]

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Lots, Codes, and Life: Dating in the Beer Industry

  As the number of active breweries in the country exceeds 7000 and roars toward 8000, it’s more important than ever to consider one of the crucial facets of your packaged product: shelf life, and how to communicate it to your customer. It’s not just marketing; date lot coding and traceability is required by the U.S. Food and Drug Administration under the Bioterrorism Act of 2002. However, the exact method of recording date lot codes is ultimately up to each individual brewer, and there is a vast array of practices in the industry that can ensure that your customer knows how fresh your beer is, and that you’re in compliance with federal code at the same time. Why Is Date […]

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The Essence of FILTRATION

In the classic John Wayne film “The Quiet Man”, Irish lass Mary Kate Danaher asks the town’s local matchmaker, Michaeleen Óge Flynn, if he’d like a little water in his whiskey. “When I drink whiskey,” Flynn puffed out his chest, “I drink whiskey. When I drink water, I drink water.” Yet a wee drop or two of water to a dram of almost any finely-crafted spirit, especially whiskey, will enhance the flavor profile. Rewinding now, from glass to finishing, finishing to production and raw ingredients awaiting the boiler or still—water flows through every stage. For the majority of distillers, its quality can’t be controlled at the absolute source. Water also has a tendency to, well, grow things. These spoiler organisms […]

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Nitrogen Use In The Brewery: The Pour Says It All

You only have to look at the rotating list of available craft beer flavor profiles and styles at your local brew pub to know that Brewmasters are always looking for ways to please their patrons. Adding the use of nitrogen within the craft brewing industry is one of those ways that breweries look to produce a better final product for both their loyal consumers and for the distributors as well. Nitrogen use is gaining popularity in craft breweries because it can be used as a safeguard against harmful oxygenation of their product that can affect taste, aroma and quality, all the things craft beer enthusiasts really care about. But nitrogen is also used to pressurize the containers and extend the […]

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New Water Technologies for Hops Growing and Brewing

If there is one thing craft beer growers, all brewers and drinkers can agree on it is that beer is made up to 95% water.  The link to hops growers is water is also an essential component needed to grow the hops and barley .  Water allows the hops to be turned into a beer that is rich and aromatic which may be one of the reasons why in 2019, the craft beverage market just keeps on growing. However, there has recently been changes in the environment and climate that is grabbing the attention of both the hops growers and brewer industries because some of those changes are creating higher prices for hops which means there is a reduction of […]

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Crafting Marijuana Policies? Managing Employees in the Wake of Legalized Marijuana

Marijuana legalization is on the rise and quickly expanding to all corners of the United States. Nearly 2/3 of the states have legalized marijuana for either recreational or medicinal use.  Currently, 11 states and the District of Columbia allow recreational marijuana, and an additional 22 states allow medical marijuana. These numbers are expected to grow over the next few years as the societal and political perspectives on cannabis continue to shift in favor of legalization. Despite this shift, marijuana still remains an illegal Schedule I drug under the federal Controlled Substances Act – in direct contrast with legalized marijuana at the state level.  Although federal law is superior to state law, businesses must comply with both – even if federal […]

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SAKÉ: THE NEW FRONTIER IN CRAFT BEVERAGES

  Saké has been around for thousands of years, but few Americans are familiar with the drink that is deeply rooted in Japanese culture. That is changing, and it’s changing quickly. With U.S. consumers eager to experience alternative beverages and explore new flavors, saké is on the cusp of a revolution here at home. As imports of saké rise dramatically, local artisans and entrepreneurs are seeing an opportunity for a new niche in the craft beverage market: local saké production. Currently, there are about 20 saké breweries (Kura) in the U.S., including several that originated as American outposts of Japanese companies. These breweries span from California to Maine, from Texas to Minnesota. Wherever they are located, the owners and master […]

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Choosing the Best Growlers, Kegs & Portable Containers for Your Brewery

  There’s something wholesome and satisfying about pulling up a barstool or sitting at a table at your favorite brewery and sipping a local craft beer right onsite where it was brewed. However, consumer demand is driving more breweries to offer their beer in portable ways so that beer lovers can take their favorite brews home and on the go. To address this growing demand, this article will discuss the various options available to breweries for growlers, kegs, and other portable containers. With the insights and input from experts who work in this industry, we’ll also share key considerations to think about when choosing new to-go vessels for your beer business. The Basics of Portable Containers The concept of transporting […]

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Enhancing your Beer Marketing Strategy with Partnerships

It can be hard to capture consumer attention in today’s digital age within the increasingly crowded and competitive craft beer industry. We live in a world of short attention spans, information overload, and the constant ding of gadgets begging us to look at something else. While there are many effective marketing strategies to help your brewery stand out in the digital landscape, sometimes it’s even more effective to bring a great marketing idea to life right at the shelf…particularly when it means partnering with another brand that your potential consumers already know and love. In these situations, one plus one can often add up to much more than two, benefiting both brands and helping your brewery grow in awareness and […]

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CANADIAN MICROBREWERIES ADD LEMONADE, KOMBUCHA, SODA AND OTHER NON-ALCOHOLIC ‘BREWS’ ON TAP

Tap space is often dear, but many Canadian breweries are finding it makes good business sense to dedicate one or more taps to quality non-alcoholic beverages to cater to light drinkers and non-drinkers coming to the taproom with friends. For microbrewery fans, the local brewery’s tasting room isn’t just a place to go drink. Tasting rooms are chummy, sociable spaces where people go to hang out with friends and neighbours and meet other local folks. While these places have obvious appeal to beer fans, some brewery owners have noticed social groups often include customers who can’t drink, or need to limit how much they imbibe. Some are designated drivers. Others are pregnant women or nursing mothers, who have good reason […]

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Gaining Ground in Grimsby: Mountain Top Hops

  It’s no wonder the International Herb Association named it the 2018 Herb of The Year.  The history of the Humulus Lupulus, better known as the hop plant, was first documented in the 1st century AD when its female cones were used for beer preservation on long nautical journeys from Europe. A flowering perennial with an abundance of uses, the plant’s hop cone is best known for adding bitterness or aroma to beer and is a popular crop choice among both small scale and larger commercial farmers in Ontario. According to the 2018 market and acreage update from the Ontario Ministry of Agriculture, Farms and Rural Affairs, this cousin to cannabis took flight in Ontario between 2011 and 2017, helped […]

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