This Issue of Beverage Master Magazine

Playing the Blues: Brewing with Butterfly Pea Flower

  In today’s dynamic and competitive industry, there’s a frequent need to stand out: to make a beer that is not only fresh, delicious, and high quality, but also just looks really cool. As brewers, the use of natural ingredients is often a point of pride; TTB regulations limit the additives that can be used to flavor and color beer without special recipe approval and using artificially derived coloring and flavoring often goes against the broad ethos of the brewing industry. Anyone who has brewed with blueberries or blackberries will tell you the deep rich color of the berry is difficult to carry through to a final product. More often, beer turns out a shade of pink rather than the […]

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Your Beer Marketing Deserves Some Recognition

With over 7,300 breweries across the country (and another 3,000 currently in the planning stage), it’s getting harder and harder to stand out from the competition. In addition to having to nail a delicious and unique line of brews, design and marketing of each beer has become critical to a brewery’s popularity and success. In the past, small breweries could rely solely on positive word of mouth about their beers. Today, shoppers are persuaded by award-winning products. Seals like “Best Brewery” and “Best Beer” give beers additional stopping power, awareness, and increased experimentation. Today, small breweries aren’t just competing with thousands of other independent operations like their own. They’re now battling against behemoth corporate beer companies. Recently, these small breweries […]

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Burning Questions From the Craft Brewers Conference

  As the Craft Brewers Conference (CBC) came to a close in 2019, one thing was abundantly clear — brewers had many questions related to scaling their business for future growth. During our panel discussion, we experienced good dialogue and will share some of the questions and answers in this edition. Assessing your organization at all levels is an important first step to ensure your foundation is solid and ready to scale for growth. Understanding how efficient you are with your current resources and determining whether you are set up appropriately is imperative in strategizing for the future. Are you challenging your current efficiencies with resources, people, technology, equipment and processes? Where and when will you need to add or […]

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ROI on Distillery Conferences

    Another distillery conference season has come and gone. Distillers, weary from their travel across the country, are unpacking their conference tote bags filled with business cards and supplier goodies. The follow up vendor emails are slowing trickling in while the distillery owners dread their upcoming credit card bills. But for now, conference attendees reflect on everything they learned and have taken away from their adventures. The first quarter of the year contains some of the biggest craft distillery relevant conferences and expos including the American Craft Spirits Association (ACSA) Annual Distillers’ Convention & Vendor Trade Show, the American Distilling Institute’s (ADI) Annual Craft Spirits Conference and Vendor Expo, and the Wine and Spirits Wholesalers of America (WSWA) Convention […]

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Dream BIG & Reach For the Stars: Experts’ Advice Starting a Distillery

 Hey you there, with dreams of creating fine quality spirits. If you had access to experts in the craft distilling industry, what would you ask them? Whether your notion is a series of random sketches or actually a year or two into planning and development, we wanted to present some helpful insight for the start of your distillery. Our experts include: Dr. Jerry Avis, CEO of The Institute of Brewing and Distilling (IBD), a member-based global organization formed in 1886 and based in London. It provides qualifications, trainings and industry information for brewers and distillers. Assisting him is Matt Strickland, head distiller at Distillerie Côte des Saints in Mirabel, Québec and an IBD member and examiner. Matt Beamer, Head Distiller, […]

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YIKES! $2,600,000 FINE AGAINST A BEER WHOLESALER

In March 2019, the Massachusetts Supreme Judicial Court (the Court) affirmed a $2.6 million dollar fine against Craft Brewers Guild (CBG), a wholesaler. The reason, alleged violation of anti-price discrimination statutes and other commercial bribery regulations. Allegations CBG allegedly paid companies money as a rebate in exchange for an agreement to sell CBG product at bars and restaurants. To hide the payments, these companies allegedly billed CBG for services like marketing support and promotional services that never happened. The Court held that CBG violated commercial bribery regulations  and participated in a commercial bribery scheme to encourage retailers to supply CBG distributed products. The Court held that this type of commercial bribery falls with the purpose of the Massachusetts Liquor Control […]

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Businesses Helping Businesses: Brewery Igniter® Services for Breweries

  The old adages about the business world, “It’s a dog eat dog world” or “It’s not personal its business” is transforming into “Let’s help each other be successful”. Successful businesses are coming together to work toward a common goal and helping each other. An example of this is H.G. Fenton Company, a real estate development and property management company in San Diego. Starting a new microbrewery is costly and involves many levels of risk. The barriers to entry can be substantial. Some call it an igniter and some call it an incubator. Webster’s Dictionary defines an incubator as “an organization or place that aids the development of new business ventures especially by providing low-cost commercial space, management assistance, or […]

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Improvements In Brewery Chillers Provide Additional Efficiency And Reliability

When the craft brewing boom started really heating up, chiller manufacturers found themselves up against a newly revealed set of challenges, including being asked to manufacture brewery specific chiller units that would not only operate at lower than the standard chiller temperatures but do it consistently and reliably. Pro Refrigeration was on the forefront of that challenge, manufacturing their first brewery chiller system for a small brewpub in Seattle. From that day on, craft breweries are credited with pushing the developmental improvements and changes that companies like Pro Refrigeration have applied across their entire product lines in order to serve clients in a multitude of markets.  Pro Chiller Systems “Thirty years ago, chillers were basically morphed air conditioning systems built […]

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HOPS GROWING & CRAFT BREW TOURISM: BENEFITS OR DETERRENTS TO EACH INDUSTRY

Brewers from all over the world with a nose for hops head straight for the trellised fields of the Pacific Northwest of the United States, where the hop growing industry is a global leader. The vast majority of these brewers wind up in Yakima Valley, Washington, which grows approximately 75% of the nation’s hop plants.  What is also growing in Yakima Valley and elsewhere in the U.S. is a craft brew tourism industry, bringing in revenue using the aroma of locally grown hops and the taste        of full-flavored craft beers to lure travelers near and far. According to the Brewers Association, a non-profit trade group representing breweries in all 50 states and the District of Columbia, the craft brewing industry […]

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HOW DISTILLERIES CAN STAND OUT WITH LABELS AND GRAPHIC DESIGN

According to recent statistics, the number of craft distilleries has been increasing each year by 15 percent to 26 percent lately. With over 1,800 distilleries now scattered across the U.S., labels and graphic design have become important than ever before. High-quality and brand-relevant labels can help a spirit stand out on the crowded shelves of a liquor store and create a greater following. Fortunately, there are some highly experienced graphic design companies and label experts that specialize in these products to help guide distilleries towards the most stunning label options available. The Importance of Labels Labels serve various purposes for craft distilleries and can make a particular spirit look elegant, cheap, fun, or eco-friendly. Labels can also convey a sense […]

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CRAFT BEER CRAZE PAVES THE WAY FOR GROWTH OF CANADIAN CIDERIES

  The continued growth and appeal of craft beer in Canada is paving the way for a new crop of craft cider-makers. Cideries are taking their cue from area microbreweries, increasingly explor-ing new flavors and production techniques, and marketing their products to a new generation of customers looking not just for a drink to enjoy, but also a story to tell. The influence of craft beer culture was evident at the 12th annual Mondial des Cidres event held in the Grande-Place atrium of the bustling Complexe Desjardins shopping mall in the heart of downtown Montreal in March. The nonprofit event, organized by the Producteurs de cidre du Québec and sponsored by Société des alcools du Québec (SAQ), the province’s liquor […]

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Boulevard Brewing Company: Changing the Future of Craft Beverages

One of the hottest trends in today’s beverage market is cocktails in a can, known in the trade as RDT, or “ready to drink” beverages.  And Boulevard Brewing Company, one of the first micro-breweries to produce craft beer and the largest specialty brewer in Kansas City, Mo., is joining this new wave of perfectly mixed, delicious drinks with its release of Fling Craft Cocktails. Based on the theme, “Live a Delicious Life, Have a Fling,” Boulevard launched its new product at Kauffman Stadium for the Kansas City Royals’ opening day on March 28.  In early April, it was released for distribution to a wider market.  “The rollout was fantastic,” Natalie Gershon, vice president of marketing, told Beverage Master Magazine.  “We […]

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