Featured Articles in Current Issue
Craft Beer Needs New Customers
So, who are breweries missing?
Craft beer is not disappearing, but breweries can no longer assume another promotion aimed at the same enthusiast will provide all the growth they need.
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Great Beer Is Not Enough
Your label still has to sell it
A brewery may spend months perfecting a beer, but the label often has only a few seconds to sell it. That challenge has become even greater as breweries compete not only with other breweries, but also with ready-to-drink cocktails, hard seltzers, ciders, nonalcoholic beverages, THC drinks, and whatever category reaches the market next.
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Brewers and Distillers Seek Solutions. Consumer and business demands pull in different directions.
Brewers and distillers face multiple challenges. Demand for alcoholic beverages has softened. Consumers want more product and packaging options and are concerned about sustainability.
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