This Issue of Beverage Master Magazine

Battle at the US Supreme Court

Battle at the US Supreme Court—No, I’m not writing about the recent US Judiciary Committee battle to confirm Judge Kavanaugh to the US Supreme Court but, for the craft brew industry, the upcoming Supreme Court battle regarding residency requirements resulting in business discrimination might be just as important, at the very least to your pocketbook. You may recall, a few months ago, I wrote about Tennessee residency requirements applicable to receiving licenses/permits to sell alcoholic beverages in Tennessee. This residency-based license restriction/requirement is used to benefit local companies, including sellers of craft beer among other alcoholic beverages, by excluding non-resident companies from selling alcoholic beverages in Tennessee. I mentioned in my earlier article that this residency requirement seemed to violate […]

Read Full Article

The Current State of the U.S. Craft Beer Market

Craft beer isn’t what it used to be, at least when it comes to volume growth, which occurs now at much slower rates than in the not-too-distant past. After several years of double-digit volume growth rates, U.S. craft beer in 2016 grew at the slowest pace since the recessionary downturn of 2008 – until a still slower rate was measured for 2017, that is. Simultaneously, however, one noteworthy segment of the market, microbrewers (those brewing 15,000 or fewer 31-gallon barrels per year), showed that some hallmarks of the craft beer scene of yesterday remain relevant to today’s beer drinkers. Specifically, these small, independently owned and operated companies were the fastest moving component of the craft beer category, handily outperforming the […]

Read Full Article

Beer Glassware: Enhancing the Customer’s Experience

As the owner of a brewery, your primary goal is to provide your customer with a great tasting experience. One way to affect and enhance that experience is to select glassware that will bring out the color, aroma and flavor of your beer. When serving beer, keep in mind that presentation is everything. If the beer looks appealing, the drinker is more likely to enjoy it.  The shape matters too — a lot. Shape affects the formation and retention of the head, which traps the aromas and flavors that are essential to the tasting experience. Since different styles of beer express variable levels of head retention, then it’s important to use different styles of glassware accordingly. For John Galante, head […]

Read Full Article

BREAKING TRADITION WITH BARRELS, KEGS AND GROWLERS

From the iconic images of barrels and kegs at Oktoberfest in Munich, Germany to the rows of art-laden cans at your local bottle shop, beverage containers matter. More than ever, the containers used to store, transport and dispense beer, wine and spirits are sales and marketing tools, and it’s time to start looking at them as such. Your Kegs deserve An Upgrade Josh Fast, Manager of Marketing and Internal Sales for SCHÄFER Container Systems, is excited about the future of kegs. “The standard keg design hasn’t been upgraded in probably 70 years, but we’re changing that and showing that there are better options,” he said. “Thanks to the local craft beer industry, expectations have noticeably increased for breweries and pubs […]

Read Full Article

Where to Spend Your Marketing Dollars on a Tight Brewery Budget

Despite growing indications of saturation in some markets, the craft beer segment’s growth continues apace. In 2015, the U.S. brewery count officially passed the previous all-time, high-water mark, set way back in 1873. According to the Brewers Association, there were more than 4,100 craft breweries in the country at the end of last year. That figure is almost certain to rise when it’s re-tallied this quarter. It’s now a question of if, not when, we’ll break through the 5,000-brewery mark. Craft beer’s popularity is a double-edged knife, of course. New breweries can no longer count on standing out simply by virtue of being new, local, or edgy. And traction is no longer a virtual guarantee, as was the case back […]

Read Full Article

Post-Season Hops: Ramp up to Read

Is there a leading-edge post-season technique to make next year’s hop growing, harvesting and distributing more streamlined and profitable? There are always leaders in the industry who step up, take the risk and invest in the next season with new and improved methods for hop growing.  Their plan of action usually contains strategies they’ve discovered with information not yet widely disseminated, which can bring them and the hop industry prosperity, growth and development. When leaders within the hop industry concentrate on what needs to change or develop for better crop development, they do so knowing the key to success is ramping up during the post-season to acquire and implement new equipment or processes. Ziemann Holvrieka, worldwide manufacturers of turnkey breweries, […]

Read Full Article

Sanitation in the Brewery: Keep Your Sanity

Brewing is a combination of art and science, requiring specialized and well-maintained equipment, ingredients, exact temperatures, caustic chemicals, knowledgeable staff and all-around safety. Vessels and equipment must be maintained to run effectively and efficiently. The most critical components to maintaining equipment are cleaning and sanitation. Just like in brewing, a well thought and executed recipe for cleaning must be followed. The proper cleaning recipe consists of four ingredients: time, temperature, chemical action and mechanical action. “Your trial and error, and finding the correct balance of each ingredient is what makes this recipe custom to your tanks, tuns and all vessels,” said Russ Wehrle, Global Sales Manager for Butterworth, Inc., Tank Cleaning Machines and Systems. “Work smarter, not harder. Put your […]

Read Full Article

DEVELOP A PARTNERSHIP WITH LIKE MINDED DISTRIBUTORS

  Great liquid is only one aspect of making your brand a customer favorite. To become truly brand loyal, people need to find your beverages in places they want to be. As much as taprooms, distilleries and drinking clubs serve as community cornerstones, the path of consistent exposure in the marketplace is traveled in partnership with like-minded distributors. Oversaturation is a valid concern right now for beer producers. To date, the category has five consecutive years of declining sales—even while craft brews experienced a 4.9 percent increase in 2017. These volume losses indicate there’s a limited number of consumers interested in mainstream brands overall, but greater support of aspects such as locality, taste, innovation and story. While distilled spirits had […]

Read Full Article

Innovations in Brewing for the New Year

With so many breweries emerging onto America’s craft beer scene and brewing pioneers now expanding their operations, it takes a lot to stand out and get noticed. There is no shortage of beer being brewed everywhere from big cities to rural villages, so innovation is what often distinguishes great from good in today’s competitive market. The Spirit of Innovation When the craft beer boom began, and there existed only a handful of craft breweries across the U.S., brewing innovation looked different than it does today. Merely having a pale ale, IPA, porter, and stout on tap and available in a public tasting room was cutting-edge. In today’s market, breweries must go further to stand out, with creative twists on old […]

Read Full Article

CHINOOK HONEY COMPANY: WHERE THE BEES HAVE GOT IT MEAD

Chinook winds are a welcome weather phenomenon that brings a warm, dry wind along the downward slope of a mountain when warm air has lost its moisture. In western Canada, the wind originates from the Pacific Coast, cools as it blows up the Canadian Rockies, then warms as it drops down the eastern slope into the foothills, freeing the residents of southern Alberta from wintery conditions, even if only for a few hours. Located in the foothills of the Rocky Mountains in southern Alberta, the aptly named Chinook Honey Company and Chinook Arch Meadery have been tending their bees for 23 years. In 1995, Art Andrews and his wife Cherie started with just two hives on their small acreage. The […]

Read Full Article

California’s Craft Brewers: Small But Mighty

  The number of craft breweries in California has tripled since 2012, to more than 900 across the state. Though craft brewers are small by definition, their impact is significant: These businesses contributed $7.3 billion to the state’s economy in 2016. Driven in part by consumers’ increasing desire for more complex and varied styles of beer, the industry continues to enjoy head(y) times. Which is why the California State University (CSU) is now preparing more students than ever to work in — and lead — the industry.  From Sacramento State to San Diego State, enthusiasts and aspiring entrepreneurs alike can learn about beer history and culture, basic chemistry and brewing, marketing, distribution and even legal issues. On the first day […]

Read Full Article