Archived Articles

Growing Your Brewery’s Brand

Growing Your Brewery’s Brand

By: Lewis Barbera - Vice President, Sales There are currently more than 7300 regional breweries, brewpubs and microbreweries in the United States. Even during difficult times, the popularity of the craft brewery continues to grow. For many home brewers and beer aficionados, the prospect of owning and operating their own ...
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Brewery Financial Statements 101:

Brewery Financial Statements 101:

How to use Financial Reports to Improve Results By: Kary Shumway, CPA, CFO, Numbers Guy Financial literacy is the ability to read and understand the numbers of your brewery business so that you can improve financial results. Improving financial results may include growing sales, improving gross margins or increasing cash ...
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Regulatory Accommodations in the Age of COVID-19

Regulatory Accommodations in the Age of COVID-19

By: Brian D. Kaider, Esq. The COVID-19 pandemic has affected virtually every industry, from government-mandated shutdowns, to limitations on occupancy, to changes in consumer behavior even in the absence of mandatory restrictions.  Some businesses, such as live theaters, have been completely shuttered; Broadway recently announced it will be dark until ...
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The Evolution of Craft Beer

The Evolution of Craft Beer

By: Erik Lars Myers When the “craft beer revolution” began, there was a purpose. The craft beer industry was built by people who had been to the promised land and seen the light. That promised land was usually somewhere in Europe, and the light was not all that light. It ...
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How Craft Breweries Can Use Technology to Drive Channel Incentive Programs

How Craft Breweries Can Use Technology to Drive Channel Incentive Programs

By: Nichole Gunn, Vice President of Marketing and Creative Services, Incentive Solutions In order to stay competitive in today’s distribution channel, craft beer producers must be able to digitally engage their supply chain trading partners and effectively communicate across channels. However, this can seem like a tall order! Between the ...
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Social Media in the Time of COVID-19:

Social Media in the Time of COVID-19:

Social Distancing Doesn’t Apply to Your Social Media Efforts By: Tracey L. Kelley It’s no surprise that time spent online during the height of the pandemic increased exponentially. Data from Nielsen specifically tracking social media usage indicates that on platforms such as TikTok and Instagram, there was a 25% spike ...
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Barrels Old and New:  Make Crafting Spirits a Careful Balance of Art & Science

Barrels Old and New: Make Crafting Spirits a Careful Balance of Art & Science

By: Cheryl Gray Distilleries are as selective about the barrels they use as they are about the ingredients that go into crafting their spirits. In fact, the right barrel plays an integral role in the entire process. Experts say that new barrels impart the highest wood impact into a spirit, ...
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Pike Brewing Company:  Celebrating 30 Years as a Craft Beer Pioneer

Pike Brewing Company: Celebrating 30 Years as a Craft Beer Pioneer

By: Becky Garrison Why is Seattle-based Pike Brewing Company still standing 30 years after its 1989 founding when a growing number of craft breweries in the Pacific Northwest are either shuttering their doors or being bought out by global conglomerates? According to Pike’s co-founder and co-chair of its board, Charles ...
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Post-harvest Tips for Hop Growers

Post-harvest Tips for Hop Growers

By: Alyssa L. Ochs Hop growers spend much of the year planning and preparing for harvest, which is typically a busy time in the late summer through early fall. But once harvest season has wrapped up, there is still plenty of work to be done on a hop farm. Hops ...
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The Canadian Ready-to-Drink Canned Cocktail Movement

The Canadian Ready-to-Drink Canned Cocktail Movement

By: Alyssa Andres Over the past five years, the Canadian ready-to-drink cocktail scene has gone from passé to a huge craze, hitting liquor stores across the country. Blossoming from a limited selection of sugary beverages to a sophisticated array of craft canned cocktails, RTD beverages act as an easy and ...
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