Archived Articles

Technology and the Benefits of a Digital Marketing Strategy

Technology and the Benefits of a Digital Marketing Strategy

By: Robert Frost, Principal, Boelter Blue Competition is fierce! With the number of craft breweries and brewpubs continually on the rise year-over-year, it should come as no surprise that current bar owners and operators must focus on more than just word of mouth, radio ads or the occasional 30 seconds ...
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A Clear Alternative:  The How and Why of Hard Seltzer

A Clear Alternative: The How and Why of Hard Seltzer

By: Erik Myers It’s hard to deny that this past summer was the summer of hard seltzer. In fact, it was a summer that saw hard seltzer grow to more than $1 billion dollars in sales. In just the week of July 4 this past summer, White Claw and Truly ...
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Lessons for the Start-Up Brewery

Lessons for the Start-Up Brewery

By: Tracey L. Kelley Modern beer plant brewery , with brewing kettles, vessels, tubs and pipes made of stainless steel, monteiths beer factory, south island in New Zealand. Three beverages are the most consumed in the world: water, tea…and beer. Regional breweries, brewpubs, microbreweries, and contract brewing companies all experienced ...
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The Rise of American Single Malt Whiskey

The Rise of American Single Malt Whiskey

By: Becky Garrison While both Scotch and American single malt whiskey possess some similarities in terms of taste, their origins are quite different. Scotch is a spirit born of tradition and known for its heterogeneity and consistency, with brands distinguished by their geography (the Highlands, the Lowlands, the Isle of ...
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WOMEN AND CRAFT BEER:    Brewing Networks & Profits One Beer at a Time

WOMEN AND CRAFT BEER: Brewing Networks & Profits One Beer at a Time

By: Cheryl Gray When Meghann Quinn’s great-grandparents planted their first acres of hops in 1932, little did they know that their great-grand-daughter would be responsible for the business side of what is now Bale Breaker Brewing Company, a family-owned enterprise ranked last year as the fifth-largest independent craft brewery in ...
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Boilers in the Distillery:  Gentle Giants That Pack A Punch

Boilers in the Distillery: Gentle Giants That Pack A Punch

By: Gerald Dlubala Boilers are rarely glamorized in any distilling discussions. The end product is the star, whether swirled, stirred or shaken in the able hands of a local mixologist. However, any boiler manufacturer will tell you that a reliable boiler affects every facet of the distilling process, including the ...
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Hard Seltzer:  Making a BIG Splash!

Hard Seltzer: Making a BIG Splash!

By: Nan McCreary, Sr. Staff Writer Listen up, fans of wine, beer and spirits: there’s a rising star in the beverage universe, and it’s taking the market by storm. It’s hard seltzer, a ready-to-drink cocktail made from three essential ingredients—carbonated water, fermented malt or sugar, and fruit. Described as light, ...
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The Best Canning Systems & Machines for Modern Breweries

The Best Canning Systems & Machines for Modern Breweries

By: Alyssa L. Ochs Eugene, OR, USA - July 17, 2014: Can and bottle filling machine on an assembly line at Oakshire Brewing. Canning has become an increasingly popular way to package craft beer, and more breweries than ever before are either exclusively moving to cans or incorporating cans alongside ...
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Connected Closures: Meet the New Technology

Connected Closures: Meet the New Technology

By: Robin Dorhn-Simpson Do you remember when microwaves came on the market? Or when computers replaced typewriters? How about the huge mobile cellphones the size of a shoebox? Technology is constantly changing. Just when we think we have it figured out, it changes. It can add much stress to our ...
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A Cider House Divided:  Meet the Only Canadian Cider House to Operate in Two Provinces

A Cider House Divided: Meet the Only Canadian Cider House to Operate in Two Provinces

By: Briana Tomkinson The craft cider industry in Canada is small but growing. Consumers in Ontario, Canada’s most populous province, are increasingly turning to cider when selecting alcoholic beverages, and the drink is trending upward in other provinces as well. Yet as one Quebec cider producer found, it’s harder than ...
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