Archived Articles

What’s In a Name?

What’s In a Name?

The Craft Beer Industry’s Obsession with Styles By: Erik Myers When Kevin Davey, the brewer at Wayfinder Brewing Company in Portland, OR spoke on record about what his new style of “Cold IPA” meant from a process and ingredients standpoint, the craft beer industry erupted with contention. Soon, like Brut ...
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Barrels & Racking:

Barrels & Racking:

Modern Systems, Historic Preservation and Refurbished Options Producing Optimal Results By: Cheryl Gray In 1879, distiller Frederick Stitzel patented a revolutionary method that put a new spin on how barrels for spirits and other crafted drinks are stored. Some 150 years later, the practice of racking barrels, also known as ...
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Breweries: How to Price your Beer

Breweries: How to Price your Beer

Receive a special $50 discount off of the Craft Brewery Financial Training annual subscription. Visit http://www.craftbreweryfinance.com – Use the discount code beveragemaster at checkout to claim savings. I recently bought a book called Priceless, The Myth of Fair Value. The book is 300+ pages long and provides great information about pricing and ...
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Mixology Mishaps:

Mixology Mishaps:

How To Turn Negative Online Reviews into Successful Sales By: Chris Mulvaney, President (CMDS) Sticks and stones may break our bones, but words will never ...hurt us? Wait, never mind.  In the craft beverage industry, words can do damage, especially online where your reputation is always one Google search away ...
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Houston Cider Company

Houston Cider Company

Putting Cider on the Map in Texas   By: Nan McCreary Keep in the heart of Texas, far from the apple orchards of upstate New York or the Pacific Northwest, a Houston urban cidery is introducing locals to one of the joys of that age-old beverage that many consider the ...
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Exploring Brewing & Astronomy with John Harris of Ecliptic Brewing

Exploring Brewing & Astronomy with John Harris of Ecliptic Brewing

By: Becky Garrison Upon meeting John Harris, one might not realize that this soft-spoken man is, in fact, a legend in the world of craft beer – not to mention a seasoned astronomer. Chris Crabb, Director and Or-ganizer of the Oregon Brewers Festival, calls him “a warm, wonderful soul” and ...
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2021 Beverage Trends

2021 Beverage Trends

By: Tracey L. Kelley No producer wants to feel like their business is simply dictated by trends and not backed by individual vision and a solid plan. However, if 2020 taught us anything, it’s to be strategic, targeted and, most of all, flexible.   To understand what consumers want in ...
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Tank Supplies for Modern Distilleries

Tank Supplies for Modern Distilleries

By: Alyssa L. Ochs In a distillery setting, tanks are used for various purposes, including blending, fermenting, storing, distilling and filtering. But in addition to the actual tanks, several tank-related products and accessories help distillers do their jobs more effectively and efficiently. When choosing tank wraps, insulation, meters and stands, ...
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Up Your Consistency and Repeatability Game With Quality Testers and Meters

Up Your Consistency and Repeatability Game With Quality Testers and Meters

By: Gerald Dlubala Testers, meters, monitors and probes make it possible for craft alcohol producers to raise their standards and improve their craft. The overall move from older, unreliable, visual-based testing to greater process control with more accurate and precise analysis means repeatable sample measurements and more product consistency for ...
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Proper Filtration Finds the Sweet Spot Between Art and Science

Proper Filtration Finds the Sweet Spot Between Art and Science

By: Gerald Dlubala When the correct brewing process is paired with time and gravity, the result will generally be a great brew. When a brewer speeds up that process, corners get cut, and compensation has to occur. Proper filtration methods are one way to do this, but the methods depend ...
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