The Power of Persuasion: Why Your Craft Brand Needs Social Media Influencer’s NOW!
By: Chris Mulvaney, President, CMDS Marketing Agency In the past, reviewers and critics were the ones who determined what foods you wanted to eat and what movies you liked to watch. Then, when you turned on the TV, you would see a product-endorsing celebrity tell you what you wanted to ...
Barrel-aging Beers & Spirits During a Global Pandemic
By: Becky Garrison How did the events of this past year impact barrel-aging programs? Following are selected pro-files of those who manufacture barrel-aged products and the impact, if any, they experienced during 2020 regarding the production and marketing of their barrel-aged beers, bitters, ciders and spirits. Copperworks Distilling Company, Seattle, ...
Grain Handling, Storage & Conveyance: The Beginnings of a Successful Brewing Operation
By: Gerald Dlubala An engineer, architect and brewmaster walk into a brew space. No, this isn’t the beginning of a joke, but rather the start of a multi-point approach in laying out a successful and reliable grain handling and storage system. ABM Equipment works with brewery owners and brewmasters to ...
Black Bourbon Society
By: Nan McCreary In an age when multiculturism is redefining America, it has become clear to many in the alcohol industry that, while African Americans are one of the leading consumers of premium liquors, distillers are late to the party when it comes to marketing to this demographic. And it ...
Startup Distilleries: Advance Planning and Expert Guidance Make for a Smooth Ride
By: Cheryl Gray Building out a new distillery evokes the same excitement as driving a brand-new car. Think gleaming exterior, masterful engineering, unique design and an owner’s manual – the latter being a solid strategic plan. These are the pistons of a powerful engine for distillery startups moving toward the ...
The Basics of Nitrogen and CO2 Use in Breweries & Distilleries
By: Alyssa L. Ochs For many years, carbon dioxide has been used in brewing and distilling processes. Recently, some producers have switched from CO2 to nitrogen or use both CO2 and nitrogen because each has unique advantages. To help make the right choice for your operations, here are a few ...
Craft Gluten-Free Beers and Spirits That Will Win Fans for All Occasions
By: Laura K. Allred, Ph.D., Regulatory Manager, Gluten Intolerance Group and Jeanne Reid, Marketing Manager, Gluten Intolerance Group The desire to gather over good food and drink is a powerful urge for most people. For those who have adopted a gluten-free diet, finding ways to socialize is often complicated by ...
The Best Approaches for Safety in the Brewery and Distillery
By: Alyssa L. Ochs As a craft brewer or distiller, it’s easy to get caught up in the day-to-day operations of the beverage production process. After all, from securing supplies to marketing products and everything in between, there’s a lot to keep in order. Among the many competing demands, safety ...
Reverence Barrel Works: A Small Ontario Brewery with BIG IDEAS
By: Alyssa Andres In the world of craft beer, trends abound. Styles of beer seem to become popular in waves – whether it’s fruity sours or ridiculously hoppy triple IPAs. When breweries catch on to a trend, they tend to ride with it. This results in a market saturated with ...
What’s In a Name?
The Craft Beer Industry’s Obsession with Styles By: Erik Myers When Kevin Davey, the brewer at Wayfinder Brewing Company in Portland, OR spoke on record about what his new style of “Cold IPA” meant from a process and ingredients standpoint, the craft beer industry erupted with contention. Soon, like Brut ...
