Archived Articles

4 beer cans sticking together

The Canadian Ready-to-Drink Canned Cocktail Movement

By: Alyssa Andres Over the past five years, the Canadian ready-to-drink cocktail scene has gone from passé to a huge craze, hitting liquor stores across the country. Blossoming from a limited selection of sugary beverages to a sophisticated array of craft canned cocktails, RTD beverages act as an easy and ...
earth covered with face mask

Beyond the Mask: Rebuilding after COVID-19

By: Tracey L. Kelley At press time, details about the future economic impact of the pandemic are in constant fluctuation. However, most forecasters are certain greater challenges loom large. It’s not for a lack of effort. There were many expedient pivots in the craft beverage industry, from the much-lauded manufacturing ...
dollar bills inside a jar

BEER FINANCE: Covid-19 Cash Tactics & Strategies

By: Kary Shumway, Founder of Craft Brewery Finance The Covid-19 pandemic is wreaking havoc with our emotional and financial well-being. Now, more than ever, cash flow planning is a survival skill. In this article, we’ll review tactics and strategies to keep more cash in your business during this crisis. And ...
alcohol and tobacco tax and trademark bureau seal

SUPPORTING “TRADE” DURING COVID-19

By: Ryan Malkin Does the rulebook go out the window during a pandemic? As the Alcohol and Tobacco Tax and Trade Bureau (“TTB”) and states weigh in via guidance and industry advisories, the resounding answer is no. Still, brands seek to support bartenders with, by and large, pure intentions. That ...
facade of a brewery

Brewery Start-Up Tips for a Successful Launch

By: Alyssa L. Ochs In the United States, there are currently over 7,000 breweries, but that isn’t stopping entrepreneurs from opening even more in cities, small towns and rural areas. Fortunately, craft beer lovers are plentiful across the country, loyal to their favorite brands and curious to try new brews ...
Nichole Gunn

Keys to Creating Effective Incentives for the Craft Beer Distribution Channel

By: By Nichole Gunn, Vice President of Marketing and Creative Services, Incentive Solutions When it comes to improving your go-to-market strategy, incentives can be a powerful tool that craft beer producers can use to motivate distributors and wholesalers to sell their product. Incentive programs help craft beer producers build mindshare ...
4 men beside a nitrogen infused beers

Nitrogen-Infused Beers: Just the Right Amount and Voila!

Photo Courtesy of Chart (www.chartindustries.com) By: Cheryl Gray Some aficionados of nitro-infused beers liken the sensory experience to downing a rich, creamy concoction from a dessert menu. The head of a beer created from nitrogen dosing ranks right up there with whipped cream atop a hot fudge sundae. For the ...
3 statues holding a beer can

Inaugural Craft Beer Marketing Awards Competition Underway

By: Jim McCune There are dozens of competitions that award any number of beers on their flavor. There are no competitions, however, which recognize the incredible design and marketing work that breweries do for the branding of beer. As Jim McCune, a longtime promoter of craft beer states: “I’ve been ...
beverage in front of a Canadian flag

Canadian Brewers Struggle to Survive Amid Pandemic-Related Shutdowns

By: Briana Tomkinson At the close of 2019, the Canadian beer industry was riding high. The craft beer craze showed no signs of flagging, with triple the number of breweries in operation just five years before. In 2019, Canada had more brewing facilities in operation than ever before. Then, in ...
2 beverage bottles and glass

Canadian Food and Beverage Battles COVID-19

By: Alyssa Andres The COVID-19 pandemic struck the entire world swiftly and harshly. In March, Canada lost over one million jobs—800,000 of which were in the food and beverage industry. It is estimated that one in 10 Canadian restaurants have already permanently shut their doors, and those numbers will continue ...