Archived Articles

Pike Brewing Company:  Celebrating 30 Years as a Craft Beer Pioneer

Pike Brewing Company: Celebrating 30 Years as a Craft Beer Pioneer

By: Becky Garrison Why is Seattle-based Pike Brewing Company still standing 30 years after its 1989 founding when a growing number of craft breweries in the Pacific Northwest are either shuttering their doors or being bought out by global conglomerates? According to Pike’s co-founder and co-chair of its board, Charles ...
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Post-harvest Tips for Hop Growers

Post-harvest Tips for Hop Growers

By: Alyssa L. Ochs Hop growers spend much of the year planning and preparing for harvest, which is typically a busy time in the late summer through early fall. But once harvest season has wrapped up, there is still plenty of work to be done on a hop farm. Hops ...
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The Canadian Ready-to-Drink Canned Cocktail Movement

The Canadian Ready-to-Drink Canned Cocktail Movement

By: Alyssa Andres Over the past five years, the Canadian ready-to-drink cocktail scene has gone from passé to a huge craze, hitting liquor stores across the country. Blossoming from a limited selection of sugary beverages to a sophisticated array of craft canned cocktails, RTD beverages act as an easy and ...
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Beyond the Mask:  Rebuilding after COVID-19

Beyond the Mask: Rebuilding after COVID-19

By: Tracey L. Kelley At press time, details about the future economic impact of the pandemic are in constant fluctuation. However, most forecasters are certain greater challenges loom large. It’s not for a lack of effort. There were many expedient pivots in the craft beverage industry, from the much-lauded manufacturing ...
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BEER FINANCE: Covid-19 Cash Tactics & Strategies

BEER FINANCE: Covid-19 Cash Tactics & Strategies

 By: Kary Shumway, Founder of Craft Brewery Finance The Covid-19 pandemic is wreaking havoc with our emotional and financial well-being. Now, more than ever, cash flow planning is a survival skill. In this article, we’ll review tactics and strategies to keep more cash in your business during this crisis. And ...
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SUPPORTING “TRADE” DURING COVID-19

SUPPORTING “TRADE” DURING COVID-19

By: Ryan Malkin Does the rulebook go out the window during a pandemic? As the Alcohol and Tobacco Tax and Trade Bureau (“TTB”) and states weigh in via guidance and industry advisories, the resounding answer is no. Still, brands seek to support bartenders with, by and large, pure intentions. That ...
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Brewery Start-Up Tips for a Successful Launch

Brewery Start-Up Tips for a Successful Launch

By: Alyssa L. Ochs In the United States, there are currently over 7,000 breweries, but that isn’t stopping entrepreneurs from opening even more in cities, small towns and rural areas. Fortunately, craft beer lovers are plentiful across the country, loyal to their favorite brands and curious to try new brews ...
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Keys to Creating  Effective Incentives  for the Craft Beer  Distribution Channel

Keys to Creating Effective Incentives for the Craft Beer Distribution Channel

By: By Nichole Gunn, Vice President of Marketing and Creative Services, Incentive Solutions When it comes to improving your go-to-market strategy, incentives can be a powerful tool that craft beer producers can use to motivate distributors and wholesalers to sell their product. Incentive programs help craft beer producers build mindshare ...
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Nitrogen-Infused Beers:  Just the Right Amount and Voila!

Nitrogen-Infused Beers: Just the Right Amount and Voila!

Photo Courtesy of Chart (www.chartindustries.com) By: Cheryl Gray Some aficionados of nitro-infused beers liken the sensory experience to downing a rich, creamy concoction from a dessert menu. The head of a beer created from nitrogen dosing ranks right up there with whipped cream atop a hot fudge sundae. For the ...
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Inaugural Craft Beer Marketing Awards Competition Underway

Inaugural Craft Beer Marketing Awards Competition Underway

By: Jim McCune There are dozens of competitions that award any number of beers on their flavor. There are no competitions, however, which recognize the incredible design and marketing work that breweries do for the branding of beer. As Jim McCune, a longtime promoter of craft beer states: “I’ve been ...
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