Archived Articles

Man standing by brewery tanks holding up and looking at a glass of beer with foam

2023 – Quarter Three Lender Update on the Craft Brewing Market

By: Adam Stump - Managing Director at Hilco Valuation Services Since our previous Craft Brewing article published back in mid 2020, fear of mass closures in the craft brewing industry has subsided, and the industry as a whole seems to have largely recovered. As of 2023 – Quarter Three, we ...
marketing trends seen in 2 monitors

Real World & Digital Marketing Beverage Trends-2024

By: Hanifa Sekandi The beverage race requires a lot of grit and stamina. It is about the long game and certainly not short wins. Although, every brand aspires to be the viral brand of the moment. What the alcoholic beverage industry learned in 2023 is that not all trends are ...
Photo of different bottles and glasses and cans of beer and spirits hanging from branches

Make 2023 Holiday Beverage Sales a December to Remember

By: Neeraj (Raj) Tulshan - Founder of Loan Mantra It’s the most wonderful time of the year. The Holiday season is in full swing so it’s time for one and all to get out of the house. Celebrating the holidays looks different for many people whether that be shopping for ...
Photo of men and women at the bar in black and white during Prohibition being served alcoholic drinks by 2 bar tenders

Raising a Glass to the 90th Anniversary of the Repeal of Prohibition   

By: Becky Garrison December 5, 1933, marks the date the repeal of the 18th Amendment went into effect, thus ending the United States’ failed efforts to outlaw liquor. The 18th Amendment to the United States Constitution, which went into effect on January 17, 1920, prohibited the manufacture, sale and transportation ...
Picture of Distillery tanks in a distilllery

Nailing Down the Right Tanks for Your Craft Beverage

By: Cheryl Gray Whether it's craft brew, spirits or hard cider, the right tank can make all the difference in taste. Cutting corners when choosing tank products can inevitably result in quality control issues that can spell disaster for any craft beverage maker. The resulting losses can be time, materials, ...
Warehouse showing beer and beer bottle storage.

New(ish) TTB Guidance on Transfer of Beer Between Breweries

By: Brian D. Kaider, Esq., KaiderLaw There are many reasons why beer might be transferred from one brewery to another. Some common examples include; beer transferred between two locations of the same brewer, beer contract brewed by one brewery for another, and beer to be blended as part of a ...
brewing and distilling machines

Build Your Business Fast and Get it Right.

By: Kris Bohm of Distillery Now Consulting Building a business fast and getting it right is hard to do. Many breweries and distilleries start with a far-flung idea that often takes months or years to initiate the process of bringing the idea to life. The thousands of steps needed to ...
2 people negotiating showing hands

Proactive, Protective Measures to Avoid Liquor Liability

By: David DeLorenzo There is a plethora of things business owners in the hospitality industry need to oversee and manage. Bars and restaurants that serve alcohol have the added challenge of serving their customers while also avoiding the liabilities associated with a guest’s alcohol consumption — and the choices they ...
4 assorted flowers

Build Sustainable Seasonal Marketing Strategies

By: Hanifa Anne Sekandi T'is the season to build a sustainable marketing strategy. The beauty of the beverage industry, any brand always has an opportunity to cut through the market. Do not count your brand out or assume that the big brands always finish first. What both old and new ...
close up of beer liquid

Yeast Considerations & Management for Beer, Cider and Spirits

By: Alyssa L. Ochs Without yeast, there would be no such thing as the modern form of beer we have come to know and love. This fascinating microorganism is responsible for the essential fermentation process of this beloved beverage. As a living organism and unicellular type of fungi that consumes ...