Archive: Distillery

BREAKING TRADITION WITH BARRELS, KEGS AND GROWLERS

From the iconic images of barrels and kegs at Oktoberfest in Munich, Germany to the rows of art-laden cans at your local bottle shop, beverage containers matter. More than ever, the containers used to store, transport and dispense beer, wine and spirits are sales and marketing tools, and it’s time to start looking at them as such. Your Kegs deserve An Upgrade Josh Fast, Manager of Marketing and Internal Sales for SCHÄFER Container Systems, is excited about the future of kegs. “The standard keg design hasn’t been upgraded in probably 70 years, but we’re changing that and showing that there are better options,” he said. “Thanks to the local craft beer industry, expectations have noticeably increased for breweries and pubs […]

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Sanitation in the Brewery: Keep Your Sanity

Brewing is a combination of art and science, requiring specialized and well-maintained equipment, ingredients, exact temperatures, caustic chemicals, knowledgeable staff and all-around safety. Vessels and equipment must be maintained to run effectively and efficiently. The most critical components to maintaining equipment are cleaning and sanitation. Just like in brewing, a well thought and executed recipe for cleaning must be followed. The proper cleaning recipe consists of four ingredients: time, temperature, chemical action and mechanical action. “Your trial and error, and finding the correct balance of each ingredient is what makes this recipe custom to your tanks, tuns and all vessels,” said Russ Wehrle, Global Sales Manager for Butterworth, Inc., Tank Cleaning Machines and Systems. “Work smarter, not harder. Put your […]

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DEVELOP A PARTNERSHIP WITH LIKE MINDED DISTRIBUTORS

  Great liquid is only one aspect of making your brand a customer favorite. To become truly brand loyal, people need to find your beverages in places they want to be. As much as taprooms, distilleries and drinking clubs serve as community cornerstones, the path of consistent exposure in the marketplace is traveled in partnership with like-minded distributors. Oversaturation is a valid concern right now for beer producers. To date, the category has five consecutive years of declining sales—even while craft brews experienced a 4.9 percent increase in 2017. These volume losses indicate there’s a limited number of consumers interested in mainstream brands overall, but greater support of aspects such as locality, taste, innovation and story. While distilled spirits had […]

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Improving Your Business and Protecting Your Workers

How many business owners and business managers really buy into the fact that when you protect your workers you are improving your business? The key factors focused on by most employers are increasing revenue and reducing the operational costs. Of course, this makes sense, however, the operational costs can be affected by increased and frequent worker turn-over, rising workers’ compensation premiums, absence of workers due to injuries, training of new workers, and fines imposed by regulatory agencies for an employer’s failure to protect workers. The purpose of this article is to provide information to help business owners assess how they can take proactive steps to improve their business by protecting their workers. Cost of Worker Turn-over It only makes sense […]

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Ragged Branch Distillery Releases New Wheated Bourbon

  Virginia company bringing a high-quality, locally-produced product with a smooth, distinctive taste to the spirits market CHARLOTTESVILLE, Va. – Ragged Branch Distillery is releasing its much anticipated Wheated Straight Virginia Bourbon Whiskey with availability in its tasting room on September 1, 2018, and retail distribution beginning September 15, 2018. The smooth taste, flavor and aroma of the company’s new product is everything the makers had hoped for – and more. “It has been tough to be patient waiting for our wheated bourbon to come of age, but now that we have it, it was so worth the wait,” said Alex Toomy, owner of Ragged Branch Distillery. “Once we sampled the final product, its authentic and mature taste was distinct, […]

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Amorada Tequila – the Essence of Passion

For many Americans— as well as others throughout the world — enjoying tequila means downing a shot of the spirit with a dash of salt and a slice of lime. To Terray Glasman, founder of Austin-based Amorada Tequila, the drink is much more than an alcoholic beverage. Rather, it’s a reflection of her culture, with memories of food, love, laughter and celebrations complimented by the special juice from the agave that flourishes in the hills surrounding Jalisco, Mexico. From these memories — and respect for tradition — Glasman created an ultra-premium spirit to be sipped and savored, much like fine wine, packaged in beautiful hand-crafted bottles, each a one-of-a-kind work of art. Born in Mexico City, it was Glasman’s Mexican […]

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Technology Makes Its Way Into the Craft Beverage Business

Whoever thought brewing and distilling would become a high-tech pursuit? In a sense, they have become just that. Software is taking over some aspects of brewers’ and distillers’ businesses – areas like accounting, inventory, packaging, purchasing, sales, scheduling, quality control, compliance and mobile apps – and allowing operators to concentrate on what they love: making and selling their dream beverage. Not every craft brewery or distillery employs a software platform, but an increasing number of operators are turning to high-tech help. Technology likely will make its way to Indianapolis-based New Day Craft, producers of modern craft mead and hard cider, said Tia Agnew, co-founder and CEO. “The larger you get, the more organized you need to be to ensure all […]

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Liquor Liability and Dram Shop Coverage

Recently, I’ve come across several “Craft Beverage” establishments that do not have liquor liability or dram coverage. This is very unsettling, because the chances of a liability claim coming from a tasting room, tap room or local event will more than likely be alcohol related. The absence of liquor liability places you in great risk of claims and possibly litigation, which could severely affect your business and possibly shut it down. Let’s take a look at the definition of Liquor Liability: Liquor Liability Liquor liability insurance is business coverage that protects your business against loss or damages claimed as a result of a patron of your business becoming intoxicated and injuring himself or others. If your business manufactures, sells, serves […]

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Tariffs, Tariffs, and More Tariffs

Toward the end of this week, take a minute to add up and total the amount of US tariffs imposed on Chinese goods imported into the US. You can glean this data from online aggregated digital news, television news, or from US Government pronouncements about Trump tariffs. I would be very surprised if the number does not exceed hundreds of billions of US dollars encompassing about half of all Chinese manufactured goods entering the US. The public comment period for most US-China tariffs to be imposed to date ended this past Friday so that such tariffs can be imposed by the US Government and will either be at 25% or 10% depending on the Chinese manufactured product. China and the US, up […]

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Blue Ox Malthouse: A Conduit Between Communities

For Joel Alex, a maltster is a conduit between communities, a craft to its source, a farmer to a creator, a producer to a customer. As a homebrewing enthusiast with a background in environmental education and community development, Alex, founder of Blue Ox Malthouse in Lisbon Falls, Maine, became a change agent for agriculture in the Pine Tree State after a conversation at a farm potluck. “A craft brewer and I discussed the lack of local ingredients available in the industry due to lack of malting capacity. The light bulb went off! Somebody had to do this!” he told Beverage Master Magazine. “I had friends growing grains and other friends getting into milling grains and brewing beer. The idea just […]

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