Archive: Marketing

Your Beer Marketing Deserves Some Recognition

With over 7,300 breweries across the country (and another 3,000 currently in the planning stage), it’s getting harder and harder to stand out from the competition. In addition to having to nail a delicious and unique line of brews, design and marketing of each beer has become critical to a brewery’s popularity and success. In the past, small breweries could rely solely on positive word of mouth about their beers. Today, shoppers are persuaded by award-winning products. Seals like “Best Brewery” and “Best Beer” give beers additional stopping power, awareness, and increased experimentation. Today, small breweries aren’t just competing with thousands of other independent operations like their own. They’re now battling against behemoth corporate beer companies. Recently, these small breweries […]

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Businesses Helping Businesses: Brewery Igniter® Services for Breweries

  The old adages about the business world, “It’s a dog eat dog world” or “It’s not personal its business” is transforming into “Let’s help each other be successful”. Successful businesses are coming together to work toward a common goal and helping each other. An example of this is H.G. Fenton Company, a real estate development and property management company in San Diego. Starting a new microbrewery is costly and involves many levels of risk. The barriers to entry can be substantial. Some call it an igniter and some call it an incubator. Webster’s Dictionary defines an incubator as “an organization or place that aids the development of new business ventures especially by providing low-cost commercial space, management assistance, or […]

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HOPS GROWING & CRAFT BREW TOURISM: BENEFITS OR DETERRENTS TO EACH INDUSTRY

Brewers from all over the world with a nose for hops head straight for the trellised fields of the Pacific Northwest of the United States, where the hop growing industry is a global leader. The vast majority of these brewers wind up in Yakima Valley, Washington, which grows approximately 75% of the nation’s hop plants.  What is also growing in Yakima Valley and elsewhere in the U.S. is a craft brew tourism industry, bringing in revenue using the aroma of locally grown hops and the taste        of full-flavored craft beers to lure travelers near and far. According to the Brewers Association, a non-profit trade group representing breweries in all 50 states and the District of Columbia, the craft brewing industry […]

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HOW DISTILLERIES CAN STAND OUT WITH LABELS AND GRAPHIC DESIGN

According to recent statistics, the number of craft distilleries has been increasing each year by 15 percent to 26 percent lately. With over 1,800 distilleries now scattered across the U.S., labels and graphic design have become important than ever before. High-quality and brand-relevant labels can help a spirit stand out on the crowded shelves of a liquor store and create a greater following. Fortunately, there are some highly experienced graphic design companies and label experts that specialize in these products to help guide distilleries towards the most stunning label options available. The Importance of Labels Labels serve various purposes for craft distilleries and can make a particular spirit look elegant, cheap, fun, or eco-friendly. Labels can also convey a sense […]

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Enhancing your Beer Marketing Strategy with Partnerships

It can be hard to capture consumer attention in today’s digital age within the increasingly crowded and competitive craft beer industry. We live in a world of short attention spans, information overload, and the constant ding of gadgets begging us to look at something else. While there are many effective marketing strategies to help your brewery stand out in the digital landscape, sometimes it’s even more effective to bring a great marketing idea to life right at the shelf…particularly when it means partnering with another brand that your potential consumers already know and love. In these situations, one plus one can often add up to much more than two, benefiting both brands and helping your brewery grow in awareness and […]

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KNOCK, KNOCK! LIQUOR STORE AT YOUR DOOR IN 60 MINUTES OR LESS

Don’t want to leave the party to pick up the missing ingredients to make your signature cocktail or to try a new recipe? Wish you had options to save time, or you don’t want to head out into the elements to go pick up your favorite alcoholic beverages? Canadians can now enjoy greater options for their alcoholic beverage home delivery, including a wider selection of craft beverage products with Drizly. In Canada, liquor laws are regulated by each province individually, and some have permitted home delivery of wine beer and spirits for decades. The original alcohol delivery service, Dial a Bottle, was taking orders by phone and delivering bottles before apps or even the internet existed. Today, the home delivery […]

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Where to Spend Your Marketing Dollars on a Tight Brewery Budget

Despite growing indications of saturation in some markets, the craft beer segment’s growth continues apace. In 2015, the U.S. brewery count officially passed the previous all-time, high-water mark, set way back in 1873. According to the Brewers Association, there were more than 4,100 craft breweries in the country at the end of last year. That figure is almost certain to rise when it’s re-tallied this quarter. It’s now a question of if, not when, we’ll break through the 5,000-brewery mark. Craft beer’s popularity is a double-edged knife, of course. New breweries can no longer count on standing out simply by virtue of being new, local, or edgy. And traction is no longer a virtual guarantee, as was the case back […]

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Nectar of the Gods. Is Cannabis the Future of Alcohol?

The use, sale and possession of Cannabis (aka Marijuana, Weed) in the United States is illegal under federal law, but some states in recent years have lifted the prohibition by creating state-level exemptions. As of today, 30 U.S. states have decriminalized marijuana for medical use, whereas patients can be prescribed medicinal products derived from, or infused with medical-grade (FDA approved) cannabis with a doctor’s recommendation. Colorado, Washington, Oregon, California, Alaska, Nevada, Massachusetts, Maine, Vermont, and Washington DC went further by also decriminalizing marijuana for adult (21+) recreational use. Definitions of what is legal for residents to use, possess, and transport are cloudy from state-to-state and remain difficult to navigate. Mainly because some states haven’t written their laws yet because they […]

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Beer and Brands

To stand out in today’s growing craft beer market, a brewery not only has to brew great beer, but must also have a distinct brand.  Consumers are faced with an unprecedented number of choices, and they use brands as a way to quickly cut through the clutter of crowded retail shelves and taps.  A strong and unique brand makes a significant difference. In 2011, there were 2,027 breweries in the United States.  Today, there are more than 6,300 breweries, a staggering 300+% growth in just seven years. And the number of beer brands has increased even more, as each brewery typically brews several beers with different names.  Not surprisingly, the number of trademark disputes involving breweries has also been on […]

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Beer Label Design – A Step-By-Step Guide To Working With A Label Designer

As the founder and creative director of a craft beer marketing and branding studio, I’ve spent years working with graphic designers, illustrators, artists, and photographers. Which also means that I’ve spent a lot of time with brewery owners working on beer labels and frankly, I’ve learned a lot about what NOT to do. I want to share what I’ve learned with you so that you can make the label design process as painless and effective as possible. It’s a process that is equal parts exciting and frustrating – but if approached with the right combination of planning and willingness to experiment, can result in SKU-selling magic that we all hope for. What follows is a step-by-step guide on working with […]

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