Archive: Mead

Sanitation in the Brewery: Keep Your Sanity

Brewing is a combination of art and science, requiring specialized and well-maintained equipment, ingredients, exact temperatures, caustic chemicals, knowledgeable staff and all-around safety. Vessels and equipment must be maintained to run effectively and efficiently. The most critical components to maintaining equipment are cleaning and sanitation. Just like in brewing, a well thought and executed recipe for cleaning must be followed. The proper cleaning recipe consists of four ingredients: time, temperature, chemical action and mechanical action. “Your trial and error, and finding the correct balance of each ingredient is what makes this recipe custom to your tanks, tuns and all vessels,” said Russ Wehrle, Global Sales Manager for Butterworth, Inc., Tank Cleaning Machines and Systems. “Work smarter, not harder. Put your […]

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DEVELOP A PARTNERSHIP WITH LIKE MINDED DISTRIBUTORS

  Great liquid is only one aspect of making your brand a customer favorite. To become truly brand loyal, people need to find your beverages in places they want to be. As much as taprooms, distilleries and drinking clubs serve as community cornerstones, the path of consistent exposure in the marketplace is traveled in partnership with like-minded distributors. Oversaturation is a valid concern right now for beer producers. To date, the category has five consecutive years of declining sales—even while craft brews experienced a 4.9 percent increase in 2017. These volume losses indicate there’s a limited number of consumers interested in mainstream brands overall, but greater support of aspects such as locality, taste, innovation and story. While distilled spirits had […]

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CHINOOK HONEY COMPANY: WHERE THE BEES HAVE GOT IT MEAD

Chinook winds are a welcome weather phenomenon that brings a warm, dry wind along the downward slope of a mountain when warm air has lost its moisture. In western Canada, the wind originates from the Pacific Coast, cools as it blows up the Canadian Rockies, then warms as it drops down the eastern slope into the foothills, freeing the residents of southern Alberta from wintery conditions, even if only for a few hours. Located in the foothills of the Rocky Mountains in southern Alberta, the aptly named Chinook Honey Company and Chinook Arch Meadery have been tending their bees for 23 years. In 1995, Art Andrews and his wife Cherie started with just two hives on their small acreage. The […]

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Improving Your Business and Protecting Your Workers

How many business owners and business managers really buy into the fact that when you protect your workers you are improving your business? The key factors focused on by most employers are increasing revenue and reducing the operational costs. Of course, this makes sense, however, the operational costs can be affected by increased and frequent worker turn-over, rising workers’ compensation premiums, absence of workers due to injuries, training of new workers, and fines imposed by regulatory agencies for an employer’s failure to protect workers. The purpose of this article is to provide information to help business owners assess how they can take proactive steps to improve their business by protecting their workers. Cost of Worker Turn-over It only makes sense […]

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Liquor Liability and Dram Shop Coverage

Recently, I’ve come across several “Craft Beverage” establishments that do not have liquor liability or dram coverage. This is very unsettling, because the chances of a liability claim coming from a tasting room, tap room or local event will more than likely be alcohol related. The absence of liquor liability places you in great risk of claims and possibly litigation, which could severely affect your business and possibly shut it down. Let’s take a look at the definition of Liquor Liability: Liquor Liability Liquor liability insurance is business coverage that protects your business against loss or damages claimed as a result of a patron of your business becoming intoxicated and injuring himself or others. If your business manufactures, sells, serves […]

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Labels & Graphic Design for Craft Beverages

With so many craft beverage producers creating high-quality products in the industry today, breweries and distilleries need to find ways to distinguish themselves and stand out from the competition. Many beverage producers achieve this through creative use of unique labels and packaging design, which when done well, make a significant impact on beverage sales. Purpose of craft beverage labels Like other beverage and food products, the primary use of alcohol labels is to provide information, but that isn’t all that they do. Beer and spirit labels are powerful marketing tools that help customers get to know your culture and identify with your brand. They can also highlight the unique features of the beverage contained inside and perhaps even list some […]

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Beekeeping: Trials, Tribulations and Solutions

Just like a bee hive that looks small and compact from the outside, when opened up and dissected, it is large and complex. This is how the beekeeping and honey industry is in the USA. The inner workings of the beekeeping world is large and issue-filled. They are dealing with a plethora of issues from politics to the lifecycle and work of bees. From production of honey to the pollination of almond trees and other crops. From viruses, mites and fungicides to lack of pasture for bees to work.  Scientists studying bees have their work cut out for them. Many universities have teams of scientists working on these issues. “The number one problem with honey production is the loss of […]

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Social Media Marketing On Tap

Tweet the right tweet at the right time and thirsty customers will beat a path to your door, especially if it goes viral. Used properly, social media increases brand awareness and positively shapes stronger relationships with past, present, and future customers. Are you still unsure that social media is worth the time and investment? No worries. There’s plenty of proof that a strategic social media campaign boosts profits by attracting the attention that all brands need to grow and prosper. Samantha Spector, the founder of SaloonBox, a cocktail subscription box service, reported that her company runs a successful Instagram page that effectively drives sales. You can view the company’s Instagram page at instagram.com/saloonbox. On Saint Patrick’s Day, SaloonBox ran a […]

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Hunters Moon Meadery: From Bees to the Bottle

    As mead, the oldest alcoholic beverage known to man continues its dramatic revival across the world, a small, family-owned meadery in Northern Colorado has the industry abuzz with award-winning honey wines sourced from bees raised in their own back yard.   “It all starts with the bees,” said Greg Bowdish, who with his wife, Kim, owns Hunters Moon Meadery in Severance, Colo. “Once you can appreciate the bees, you can appreciate the honey. And once you can appreciate the honey, then you can appreciate the wine.”   Bowdish, a home brewer, became intrigued with mead because his wife was allergic to hops and he wanted to brew a product that she could drink. “I’d always been interested in […]

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Recyclable Packaging

Producers within the craft beverage industry are faced with more choices than ever these days when it comes to packaging options. Many are turning to supplies, labels, and packaging sourced from recyclable materials in an effort to run a cleaner, greener business. On top of that, consumers are showing that environmentally friendly business practices are important to them as well. Some individuals have a clear preference as to which container they prefer their booze to be in. For example, cans have generally earned a poor reputation within the beer industry. However, while aluminum was once associated with only “cheap beer,” it has come a long way. Many producers—including longstanding successful breweries—are turning to aluminum cans as a way to cut […]

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