Page 9 - Beverage Master DecJan 2021

Legal & Marketing

learns about the costs that go into making the beer ness. Empower employees to make decisions and
so that she can find ways to be more efficient. The encourage them to do so. Trust employees with
salesperson learns about product margins so that he sensitive information and reward them when brew-
understands the importance of proper pricing. The ery financial success is achieved.
taproom server learns about the average order per
customer to find ways to increase customer sales. In these uncertain times, open book management
Learning about the financial aspects of the busi- provides a way to manage your business more
ness that are within the employee’s area of control effectively and to reward your employees for a job
moves the brewery towards the goal of improving well done.
overall financial results. And towards the reward of
having employee businesspeople share in the suc- I’d like to offer your readers a $50 discount off of
cess. the Craft Brewery Financial Training annual sub-
scription. Visit http://www.craftbreweryfinance.
Wrap Up and Action Items com - Use the discount code beveragemaster at
checkout to claim savings.
Open book management is a system where finan-
cial information is shared with employees so that
they can make better decisions. Better decisions
lead to better financial outcomes, and better finan-
cial outcomes lead to a stronger brewery business
for everyone.

OBM requires that you train, empower, trust and
reward employees. Train employees in financial
literacy so they understand the finances of the busi-

BEVERAGE MASTER December - January 2021 7

BM120121 Main Pages copy.indd 7 11/23/20 11:24 AM