Page 14 - Beverage Master December January 2020
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Craft Beverage



















































                           “SMART” Brewing:



                 Innovation & New Technology for Craft Breweries

                  By: Cheryl Gray

                B     rewers have needed packaging and tools        brewing as the catalyst for creating a demand for
                                                                    innovation and new technology aimed at achieving
                      to dispense their products ever since beer
                      was first brewed a millennium ago. Today,
                      innovation and technology that transform      best practices in product identification operations.
               a good idea into a great one are driven by indus-      With craft breweries increasing their production
               try titans who know how to keep pace with the        capacity and distribution, Stark says there is a
               demands of a highly competitive field, putting craft   correlating trend towards print-on-demand ink-
               breweries in a position to stay a step ahead in an   jet technology replacing pre-printed boxes and
               increasingly crowded global marketplace.             hand-applied labels.

                 Print-on-Demand With Abbott Company                  “Print-on-demand inkjet technology offers many
                                                                    benefits, including a lower cost-per-mark compared
                 One of those titans is Wisconsin-based Abbott      to pressure-sensitive labels, as well as more flex-
               Company, in business for 95 years, specializing in   ibility for managing corrugate stock volumes and
               industrial marking and packaging solutions. Tim      case sizes. Our recommended high-resolution inkjet
               Stark, Abbott’s president, points to the rise in craft   technology, FoxJet ProSeries print heads, has been

               12    December - January  2020      BEVERAGE MASTER





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