Page 11 - Beverage Master Media Kit 2020 Update_0605

MEDIA KIT 2020 BEVERAGE

515.227.8555 • www.BrickerPublishing.com MASTER

Print Ad Requirements

BEFORE YOU SUBMIT • InDesign Beverage Master Magazine builds are due by the 1st of
Call your Beverage Master • Photoshop c/o Jeff Bricker each month preceeding the
advertising representative • Adobe Illustrator 805 Central Ave., Suite 304 current issue (i.e. Nov/Dec
before submitting an ad & ver- Fort Dodge, IA 50501 camera-ready ad is due Oct.
ify the exact ad size, placement All fonts & linked images 1st).
date and section placement. must be included. If created CANCELLATION POLICY
in Photoshop or Illustrator for • Ads will run consecutively CREATIVE SERVICES
4-COLOR PROCESS WIN all fonts must be embed- on multiple issue contracts We offer Graphic Design and
PRINTING ded or outlined. unless otherwise agreed Production services.
Beverage Master Magazine is No Word, Excel or Publisher to.
printed using the 4 standard files of any kind will be accept- • Print or Digital Ads
inks (CMYK) Cyan, Magenta, ed as CRA ads. • Prior issue ad will be • Brochures
Yellow & Black. repeated unless new CRA • Postcard Mailers
GRAPHICS ad is supplied no later than • Flyer’s
CAMERA READY ADS Include all supporting files one week before issue • Catalogs
Software to create Ads must placed in your layout when deadline. Non-fulfillment • Newsletters
of contract terms will sub-
be Macintosh supported! supplying native file formats. ject advertiser to retroac- • Posters
Otherwise please submit a Placed graphics should be tive charges at the lowest • Trade Show Backdrops
high resolution (300 dpi) PDF saved as Tiff or EPS format. frequency rate. Publisher’s • Trade Show Banners &
(Adobe Acrobat) of your ad. liability will not exceed the Signage
Your submitted CRA materials DO NOT use JPEG or LZW com- cost of the ad space.
should meet our exact dimen- pression. For rates contact your
sions with no bleeds or crop NO CANCELLATION Beverage Master Sales
marks on fractional ads. Ad FONTS AFTER CLOSE Representative or
should be 150 lpi (300 dpi) and DO NOT send font files. Jeff Bricker at...
CMYK format. Either Rasterize, Embed or • Advertisers will be charged jeff@brickerpublishing.com
Flatten fonts within. the full cost of advertising ARTWORK POLICY
All black type must be 100% cancelled after close. All
Black (C=0, M=0, Y=0, K=100%) CRA SUBMISSION cancellations must be in All artwork designed and
RGB, LAB, PMS or Electronic, Mail or Courier writing and received by the produced by the Publisher
publisher no later than 15
remains the property of the
Pantone Colors will not Email compressed days prior to deadline. Publisher. All requests for
be accepted. attachments to... authorization of other use
jeff@brickerpublishing.com CLOSING DATES must be made in writing to
FILE FORMATS the Publisher and may incur
Native files may be sent ONLY Mail/Courier Submission to... Camera Ready Ads and/or additional fees.
ad copy and materials for ad
from the following programs.
Creating PDF Files

When you provide a PDF file, you must adhere to the following criteria:
• Create PDFs using the PRESS option on your Distiller.
• PDF files must display the same dimension as the ad; if you have a full-page ad with a bleed,
the PDF size should be 11.25 inches height x 8.75 inches width. (Live area is 10.75”H x 8.25”W)
• All colors must be CMYK. Convert all RGB, LAB, PMS and Pantone colors and objects into
CMYK before making the PDF.
• All fonts must be embedded. Make sure to select this option in your PDF setup before
making the PDF.
• All images must be hi-resolution (300 dpi) using CMYK process color.
• ANY PDFs not meeting these requirements will be rejected!
NOTE: PDF is a multi-purpose format. PDF files can be created as low resolution for the Web and as hi-res-
olution for print output. It is VERY IMPORTANT to note that low resolution PDF files cannot be used for print
output.
PDF files created for Web & PDF files with low resolution images will not be accepted.

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