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B         ricker                                      Table of Contents



                             Group, LLC


                        President & Publisher
                       Jeffrey D. Bricker

                        Vice President & Editor
                        Cyndi C. Bowlby
                                                                      Legal & Marketing
                           Assistant Editor
                       Jessica Spengler
                                                              Breweries: How to Price Your Beer  ...................5
                           Sales Manager
                            Jo Cloud
                                                                              Craft Cider
                       Senior Account Executive
                          Pam Schack
                                                             Houston Cider Company: Putting Cider On the
                            Staff Writers                    Map of Texas  .................................................8
                         Gerald Dlubala
                          Cheryl Gray                                      Craft Brewery
                        Becky Garrison
                           Erik Myers
                         Stuart Laidlaw                       What’s In a Name? The Craft Beer Industry’s
                         Alyssa Andres                        Obsession With Styles  ...................................12
                        Tracey L. Kelley
                          Alyssa Ochs
                                                              Proper Filtration Finds the Sweet Spot
                       Craft Beverage Practice                Between Art and Science  ..............................16
                    Dinsmore & Shohl, LLC
               Craft Brewery Financial Training               Exploring Brewing & Astronomy with
                      Incentive Solutions                     John Harris of Ecliptic Brewing  .......................23
                              CMDS
                                                              Up Your Game Consistency and Repeatability
                      Bricker Group, LLC                      With Quality Testers and Meters  ....................28
                        1409 13th Street North
                         Humboldt, IA 50548
                                                                           Craft Distillery
                 E-mail: editor@BrickerPublishing.com
                 Website: www.BrickerPublishing.com
             BEVERAGE MASTER targets the Craft Beverage market   Barrels & Racking: Modern Systems, Historic
             and located in Fort Dodge, Iowa. BEVERAGE MASTER
             is printed bi-monthly and distributed to the most qualified   Preservation and Refurbished Options
             buyers.  Opinions expressed in BEVERAGE MASTER   Producing Results .........................................32
             are not necessarily those of the publication personnel,
             but of the writers who contribute stories to BEVERAGE
             MASTER.                                          Tank Supplies for Modern Distilleries  ..............36
             ERROR RESPONSIBILITY:  BEVERAGE  MASTER  is
             responsible only for the cost of the ad for the first incor-  Mixology Mishaps: How to Turn Negative
             rect insertion of the ad.  Each insertion of an advertise-
             ment is proof of publication and it is the responsibility of   Online Reviews Into Successful Sales  ..............39
             the advertiser to check the correctness of each insertion.
             The publisher shall not be liable  for slight aesthetic
             changes or typographical errors that do not lessen the
             intent of the ad.  No adjustment can be made for adver-  Craft Beverage News
             tisements not published.  In the event of any error in an
             ad for which the publisher is liable, the liability is limited
             to adjusting that portion occupied by the error in relation-
             ship to the entire value of the advertisement.  No adjust-  2021 Beverage Trends  ..................................42
             ments will be made 30 days after initial insertion date.
                 All contents of BEVERAGE MASTER are
                   Copyright © by Bricker Group, LLC                 International News
             CHANGE OF ADDRESS: Please send new address and
             phone number along with “BEVERAGE MASTER” mailing
             label or email changes to editor@brickerpublishing.com
                                                              From Brewery to Brand: Canadian Breweries
                                                              Are Crafting More Than Just Beers  .................44

           2    April - May  2021     BM





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