Page 46 - Beverage MasterAprMay 2021

International News

FROM BREWERY TO BRAND:

Canadian Breweries Are Crafting More Than Just Beer

By: Alyssa Andres
T hese days, it’s not enough for Canadian a voice and speak to an important cause or issue.

breweries to just produce great beer.
Others organize festivals, concerts or charitable
Canada’s craft beer industry is growing
their unique location as inspiration for their brands.
rapidly, with over 1000 craft breweries events. Many incorporate local ingredients or use
nationwide and more opening their doors each
month. It is crucial that each of these breweries The Grizzly Paw Brewing Company
attempt to set themselves apart from the compe-
tition in order to establish a following and draw The Grizzly Paw Brewing Company in Canmore,
customers into their tasting rooms. From logos, slo- Alberta, uses its unique Rocky Mountain location
gans, packaging and merchandising to marketing,
advertising and social media, each decision a brew-
ery makes impacts how the public identifies with
their business. Some of Canada’s most successful
breweries have taken this notion and created their
own personalized brands that extend way beyond
beer and allow them to garner more interest in
their businesses.
Many of these breweries use original artwork
to create more exciting brands and produce mer-
chandise that sells out just as quickly as their beer.
Some breweries use their brand identity to create

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