Page 54 - Beverage Master December January 2020
P. 54
International News
Will Cannabis Beverages
Cannibalize Beer Sales?
By: Briana Tomkinson
C annabis was legalized in Canada a year ago; edible cannabis products on Oct. 17, produc-ers still
however the production and sale of edibles,
need to obtain Health Canada approval, a process
in-fused beverages and tinctures, remained that industry insiders expect to take a minimum of 60
illegal—until now. days.
The first legal cannabis-infused drinks and edibles Some products will include only CBD, a non-intoxi-
are expected to hit shelves as early as De-cember. cating compound found in cannabis, while others will
Many have been designed to produce a high mimick- have THC, the psychoactive compound in marijuana
ing the effects of alcohol in terms of onset, intensity that produces a “high.”
and duration.
According to a report from Deloitte, the cannabis-in-
While the federal government officially legalized fused beverage market will be worth an es-timated
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