Page 37 - Beverage Master_AprMay2022

Craft Distillery

Growing Your Distillery

to Meet demand By: Kris Bohm: Distillery Now, LLC

Y ears ago, it all started with the dream whiskey your distillery has created and the brand
of your own whiskey. Through meticu-
that you built up does not have enough supply to
lous planning, hard work, blood, sweat
equipment is nearly maxed out, since you started
and tears your dream of a craft distillery meet demand. The problem gets worse as your
became a reality. Then the real work began, with with a small budget and limited equipment. With
long days and nights of distilling. Barrels were filled no immediate way to keep up with the demand for
with whiskey and tucked away to age. The whiskey your whiskey, you stand at a crossroad where criti-
aged and what came out of the barrels was not cal questions arise and important decisions must be
only delicious but loved by all those who tasted it. made.
The distillery you dreamed of and built up is no lon-
ger in its infancy. The spirits of your distillery have How will you meet a demand for whiskey that
been embraced by the public and sales growth greatly outstrips supply?
is strong. Now here comes the harsh reality. The

BEVERAGE MASTER April - May 2022 35

BM040522 Main Pages.indd 35 3/25/22 1:25 PM