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B         ricker                                      Table of Contents



                             Group, LLC


                        President & Publisher
                       Jeffrey D. Bricker

                        Vice President & Editor
                        Cyndi C. Bowlby

                           Assistant Editor
                       Jessica Spengler
                                                                      Legal & Marketing
                           Sales Manager
                            Jo Cloud
                                                              Regulatory Accommodations in the
                       Senior Account Executive               Age of COVID-19  ............................................4
                         Jayme Brown

                       Senior Account Executive               How Craft Breweries Can Use Technology to
                          Pam Schack                          Drive Channel Incentive Programs   ...................8
                            Staff Writers
                         Gerald Dlubala                       Social Media in the Time of COVID-19: Social
                          Cheryl Gray                         Distancing Doesn’t Apply to Your Social
                           Erik Myers                         Media Efforts ...............................................12
                         Alyssa Andres
                       Briana Tomkinson
                        Tracey L. Kelley                                   Craft Brewery
                          Alyssa Ochs

                       Craft Beverage Practice
                             Boelter                          Growing Your Brewery’s Brand  ......................16
                    Beer Business Finance
                    Craft Beverage Finance                    Pike Brewing Company: Celebrating 30 Years
                      Incentive Solutions                     as a Craft Beer Pioneer  .................................20
                           Kaider Law
                                                              Brewery Financial Statements 101: How to
                      Bricker Group, LLC                      Use Financial Reports to Improve Results  ........24
                        1409 13th Street North
                         Humboldt, IA 50548
                                                              The Evolution of Craft Beer  ...........................28
                 E-mail: editor@BrickerPublishing.com
                 Website: www.BrickerPublishing.com           Post-Harvest Tips for Hop Growers  .................32
             BEVERAGE MASTER targets the Craft Beverage market
             and located in Fort Dodge, Iowa. BEVERAGE MASTER
             is printed bi-monthly and distributed to the most qualified
             buyers.  Opinions expressed in BEVERAGE MASTER
             are not necessarily those of the publication personnel,      Craft Distillery
             but of the writers who contribute stories to BEVERAGE
             MASTER.
             ERROR RESPONSIBILITY:  BEVERAGE  MASTER  is      Barrels, Old and New, Make Crafting Spirits
             responsible only for the cost of the ad for the first incor-
             rect insertion of the ad.  Each insertion of an advertise-  a Careful Balance of Art and Science  ...............36
             ment is proof of publication and it is the responsibility of
             the advertiser to check the correctness of each insertion.
             The publisher shall not be liable  for slight aesthetic   Diaphragm Pumps Remain Popular Choice
             changes or typographical errors that do not lessen the   in Distillery Applications  ................................40
             intent of the ad.  No adjustment can be made for adver-
             tisements not published.  In the event of any error in an
             ad for which the publisher is liable, the liability is limited
             to adjusting that portion occupied by the error in relation-
             ship to the entire value of the advertisement.  No adjust-
             ments will be made 30 days after initial insertion date.  International News
                 All contents of BEVERAGE MASTER are
                   Copyright © by Bricker Group, LLC
             CHANGE OF ADDRESS: Please send new address and   The Canadian Ready-to-Drink Canned Cocktail
             phone number along with “BEVERAGE MASTER” mailing
             label or email changes to editor@brickerpublishing.com  Movement  ..................................................44
           2    August - September  2020     BM





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