Page 36 - Beverage Master February March 2020
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Craft Beverage
MAN VERSUS MACHINE:
Options in the World of End-of-Line Packaging
By: Cheryl Gray
Q uality, efficiency and speed are but a few line. Such is the case with WestRock of Atlanta,
of the attributes assigned to best practices Georgia, which touts itself as the only company
when it comes to end-of-line packaging.
machinery manufacturing teams designing full lines
Craft breweries and distilleries that make in the paper packaging industry with in-house
the change from manual to automatic or, in some of automatic packaging systems. WestRock con-
cases, combine the best of both worlds, have a siders itself a leader in innovation and sustainable
universal goal: to produce an attractively packaged packaging practices. David Hayslette is WestRock’s
and cost-effective end product that draws in con- Senior Director of Business Development for Craft
sumers and keeps them coming back. Beverages.
When it comes to automation for end-of-line “Customers come to us because we create cus-
packaging, the best companies listen to the needs tomized, sustainable and value-added solutions
of craft brewers and distillers, rather than drive using the world’s most comprehensive portfolio
them to a product that won’t benefit their bottom of paper and packaging products,” says Hayslette.
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