Page 32 - Beverage Master February March 2020

Craft Beverage

overall value proposition, modern incentive
programs take a more holistic, software-driven
approach.

Today’s incentive programs act as comprehensive
sales and marketing platforms that enable craft
beer producers to:

• Build mindshare with distributor and wholesaler
sales reps.

• Target promotions by qualifying participant
type, regions or product line.

• Fill data gaps within their channel.

• Enable sales reps to sell their product to ven-
dors.

• Deepen relationships with partners throughout
their channel.

Building Mindshare with
Distributors and Wholesaler Sales Reps

Sales reps, for the most part, sell what they know.
However, in a crowded supply mix, building this
awareness and product knowledge with sales reps
Dry Bottles can be challenging. While every supplier wants
something from these outside sales reps, far fewer
anD Cans orable brand interactions.
Image Credit: Allied Boilers supplier focus on offering value and creating mem-

Dry Bottles prior Inviting these sale reps to enroll in an incentive
to CoDing, laBeling, program where they have the opportunity to earn
anD paCkaging
millions of rewards or exclusive incentive travel
low maintenanCe opportunities (and perhaps giving them a generous
DireCt Drive point bonus upfront) is more than a nice gesture.
Blowers
It’s a strategic differentiator and an opportunity to
stand out from your competitors.

Your rewards program also creates new oppor-
tunities for communication and engagement that
aren’t strictly business. These brand interactions
are an opportunity to improve personalization and
build relationship capital, which can be difficult to
achieve in supply chain partnerships.

Targeting Promotions to
air Blast inC. Minimize Cost and Maximize Return
alhamBra, Ca • maDe in the usa It’s worth noting that a channel partner program
866-424-7252 • sales@airBlastinC.Com is an investment. When planning an incentive mar-

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