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Craft Beverage
marked for special handling if any part of it is found scanning. Other features include rental customer
to be damaged or malfunctioning. It can al-so iden- logging and tracking, and production batch assign-
tify kegs that are due for routine maintenance. ment and monitoring
Also, KegID is automatically included on any kegs Kegshoe is currently in the process of releasing a
leased through its lease-to-own solution, KegFleet, craft beverage-focused customer relationship man-
at no extra charge. Each brand new European keg agement software. The CRM will help to provide an
comes laser-etched with the scan codes and the ID industry-tailored system for sales reps and manag-
numbers pre-loaded into the application. They are ers to log and manage their customers, sales cycles
ready to scan and track upon delivery. and productivity. With both desk-top and mobile
functionality, it is meant to make the sales process
In addition to online resources, a team of people for craft beverage producers as efficient and afford-
located in KegID’s Houston-based office are avail- able as possible.
able to provide personal assistance to new users
during business hours. All new customers receive a series of onboarding
materials, including detailed product tours that
The app can also be used to manage other reus- walk them through the app and desktop software,
able assets like pallets and tap handles. as well as a support article library. Additional-ly,
Kegshoe offers around-the-clock support, ensuring
Kegshoe all issues and questions are addressed promptly
and don’t interrupt brewing operations.
For the past four years, cideries, breweries, dis-
tilleries and other craft beverage producers world- Small-Batch Maps
wide have been using Kegshoe tracking software.
Using either an iOS or Android app alongside Released in 2019, Small-Batch Maps is designed
Kegshoe’s barcode stickers, producers can track to help breweries and distilleries better manage
their keg fleets throughout the entire production, their distribution and sales. The company wants to
storage and distribution cycle. lessen the challenges of market forecasting by help-
ing producers determine if they should market one
product or concentrate on all of their of-ferings.
The software allows potential customers to search
for products on a website, and for beverage com-
panies to gain marketing insights, estimate prod-
uct needs and discover new distri-bution regions.
Producers can then use this data to market the
products most in-demand, or those with less trac-
tion.
Breweries and distilleries can easily add Small-
Batch Maps to their websites and other online
The application then offers insights into the sta- properties. Once they’ve added the feature, they
tus, location and development of a keg fleet, ensur- can head over to their website, log in, and add new
ing that turnover cycles are kept in check and kegs locations as their distribution networks grow.
are not being lost. Having the reporting and logging
tools available to show the contents, location and
details of each barrel allows customers to manage
their fleet inventory better.
To make setup and operation as convenient and
affordable as possible, the company eliminated the
need for additional hardware. Producers can down-
load the Kegshoe app on their devices and start
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