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Craft Beverage
This loyalty program software rewards consumers Current guild users of the app are New
for visiting participating locations. App users can York State Brewers Association, Ohio Craft
keep track of the breweries they’ve been and the Brewers As-sociation, Brewers of Pennsylvania,
places they want to visit next. Users collect stamps Massachusetts Brewers Guild, Rhode Island
at each brewery and claim prizes based on the Brewers Guild, Connecticut Brewers Guild and the
number of stamps they’ve collected. Washington Beer Commission.
Brewers who participate can access a portal In 2020, Daruma Tech will begin offering these
where they manage their content, including loca- services for other craft beverages and related craft
tion-specific information, beers, events and deals. foods.
The app also provides a marketing channel where
brewers can communicate directly with their tar- KegID
get audience, as well as a social component where
users can share their thoughts on different brewer- KegID is a cloud-based asset scanning and tracking
ies and beers. application that’s been available to brewers since
2001. The software allows brewers to track how
The mobile app is powered by a cloud-based many kegs they currently have in use by providing
mobile content management system. Participating visibility and insight. This application can create
locations can update the content in real-time accountability by pinpointing the lo-cation of a bar-
through their MCM. There is nothing to main- rel, its contents and dwell time.
tain, download and install, as it’s also a subscrip-
tion-based service. A knowledge library where Scanning can be done with a variety of equip-
users can access help documents is available ment, from Android or iOS mobile devices to fixed
online. in-line scanners. In addition to scanning kegs at
the brewery, they can be scanned in the field and
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