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Craft Distillery
FREELAND SPIRITS: Molly Thorpe (Left) & Founder Jill Kuehler (Right)
FREELAND SPIRITS:
Women-Inspired, Women-Owned, Women-Centric
By: Becky Garrison
U pon stepping into Freeland Spirits’ As Freeland Spirits founder Jill Kuehler reflected,
northwest Portland distillery, I feel like
these design aesthetics symbolize the women-cen-
I’m walking in a spring meadow even
team of female designers to take the aesthetic of
during these gray Portland days. I’ve entered into tric nature of this distillery. “We worked with a
a space that has a differ-ent feel than your typ- our model and the values we represent and turn it
ical distillery. Freeland’s medium blue exterior into physical spaces. I feel like every com-ponent
and eggshell interior lift my spirits and give me a really matches who we are.”
serene vibe, as though I’m in a yoga studio. Their
signature teardrop glass bottles contribute to this Take, for example, that teardrop bottle design.
warm and relaxing feel. The comforts extended to Obviously, Kuehler cannot be present in a liquor
the restrooms, which are stocked with feminine store to explain the distillery’s unique attributes
hygiene products and offer changing tables, items whenever a customer peruses bottles of spirits.
seldom found in the distilleries I’ve frequented. Hence, she wanted to design a bottle that could
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