Page 40 - Beverage MasterFebMarch 2021_Update
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Craft Distillery


               tell the distillery’s story for them. Kuehler worked   as the family’s primary breadwinner, Meemaw
               with a designer in Brooklyn to create the design     broke through many boundaries. A “good Christian
               she feels pays homage to Oregon agriculture, born    woman,” Meemaw never touched alcohol. So,
               from months of Pacific Northwest raindrops. She      when asked how Meemaw would respond to hav-
               also wanted to recognize the Teardrop Lounge in      ing a distillery named after her, Kuehler laughed.
               northwest Portland because the owner was very        “I think she’d roll over in her grave, but she would
               helpful when they first started out.                 secretly be proud.”


                 Prior to founding Freeland, Kuehler ran Zenger       From its inception, the distillery highlighted
               Farm, an educational farm in east Portland that      women producers and distillers. For example,
               teaches approximately 10,000 kids annually where     Kuehler brought on board women like Molly
               good food comes from. From this experience, she      Troupe, who has the distinction of being the young-
               dreamt of launching a distillery with a focus on     est master distiller in the United States. According
               producing spirits using the best Oregonian products  to Kuehler, “Molly’s Master’s in distilling from
               while also celebrating the women pioneers who        Scotland is worth noting. At the end of the day, it
               make this region unique. While drink-ing Kentucky    was her credentials, creativity and desire to create
               Bourbon with her friend Cory Carmen, owner of        the very best spirits, not just her gender, that drew
               eastern Oregon-based Carmen Ranch, Carmen            me to her. She was the very best person for the
               expressed an interest in incorporating small scale   job.”
               grain production at her ranch along with beef and
               chickens. She offered to grow the rye if Kuehler       All other key staffers are women, though they
               made Bourbon from it.                                occasionally hire men. “Our founding story is
                                                                    launched by women, but we’re for everyone,”
                 Thus, Freeland Spirits was born in 2017. Kuehler   Kuehler said.
               chose the name Freeland because it’s her moth-
               er’s and grandmother Meemaw’s last name. She           Launching a women-owned and operated distillery
               grew up in Meemaw’s garden and observed how,         proved to be brutal in terms of securing financing.











































               38    February - March  2021     BEVERAGE MASTER





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