Page 41 - Beverage MasterOct Nov 2020
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Craft Distillery

               Signature Spirits: Sloe Gin, Barrel Reserve Sloe Gin,    product have matured in the past several years.
               Vodka, Four Grain Straight Bourbon                       Catoctin Creek has always been grain-to-glass,
                                                                        but we have really leaned into our identity
               1.  First, an absolute trust in my palate, which         as the Virginia Rye Whisky, incorporating the
                  is necessary when making “cuts” at the still,         regional grain, terroir and even wood to high-
                  blending and product developing. Sensing subtle       light our primary and unique focus on 100% rye
                  flavor and textural nuances within a run is what      mashbill whiskies. It sounds simple, but really
                  helps maintain a house profile as much as it also     learning who you are as a company is an evolu-
                  defines a distiller’s signature. Second, my ability   tion.
                  to understand equipment and process timing so
                  that I can develop efficient methods of working   2.  As a chemical engineer, I always appreciated
                  to increase speed and productivity. The best          the technical challenges and achievement of
                  production hand is one who maintains speed            making delicious whisky. Over the past 11 years,
                  with the least amount of movement.                    I’ve grown to appreciate the visual and story
                                                                        aspects of this business. Engaging more on the
               2.  Being part of the craft distilling industry is, first   marketing aspects of what we do has not only
                  and foremost, a passion play. The goal is to pro-     improved my communication skills but also
                  vide an environment of inspiration, education         made me more confident as a founder and lead-
                  and exploration so you can stand together on          er in a business that I entered in my 40s.
                  new frontiers. Though deadlines and malfunc-
                  tioning equipment might get in the way, culti-    3.  I would recommend this to everyone: join one
                  vating employee and client relationships creates      of the professional organizations available to
                  a robust team that can withstand any challenge.       you—volunteer to serve. You’ll gain knowledge,
                                                                        friendships and a better understanding of the
               3.  Learn all aspects of the business, from pres-        industry and the best ways to navigate it for
                  sure-washing drains to making cocktails. Share        your company, your employees and even your-
                  respect and value with your team members,             self.
                  your production space and the products you
                  make. Embrace opportunities for future growth                                 Lein and Michelle
                  or change. Be fearless in the face of challenge,                              Ly—Co-Founders and
                  enjoy the ride and embrace your personal evo-                                 Head Distiller—Vinn
                  lution.                                                                       Distillery

                                          Becky Harris—                                         Seven generations
                                          Co-Founder and Chief                                  of the Ly family have
                                          Distiller—Catoctin                                    crafted Baijiu, a
                                          Creek Distillery                                      4,000-year-old Chinese
                                                                                                rice liquor. In 2009,
                                            Harris, a former                                    Phan Ly and wife, Kim
                                          chemical engineer,                                    Trinh, started Vinn
                                          formed Catoctin Creek                                 Distillery in Portland,
                                          in Purcellville, Virginia,                            Oregon, to carry on this
                                          with husband Scott,       “white liquor” tradition in the United States. Today,
                                          in 2009. Considered       five Ly siblings share various operational roles, with
                                          Virginia’s “Most          Lein as head distiller and sister Michelle handling
                                          Awarded Spirits,” Harris  sales and marketing.
                                          celebrates her state’s
               heritage and history through many aspects of the       Signature Spirits: Vinn Baijiu, Baijiu Family
               brand and produces a vibrant private single cask     Reserve, Whiskey, Vodka
               expression program.
                                                                    1.  We’re most proud that we make everything
                 Signature Spirits: Roundhouse Rye, Rabble Rouser       from scratch using our family’s traditional meth-
               Bottled in Bond, 1757 Virginia Brandy XO                 ods, and to introduce one of the oldest and
                                                                        most-consumed spirits in the world to the gen-
               1.  I’m incredibly proud of how our vision and           eral market here in the U.S. Using non-GMO rice

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