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International News
The Canadian Ready-to-Drink
Canned Cocktail Movement
By: Alyssa Andres
O ver the past five years, the Canadian ready- options across the country, each offering a unique,
to-drink cocktail scene has gone from passé
local flair.
to a huge craze, hitting liquor stores across
the country. Blossoming from a limited selection of In 2015, the biggest names in RTD cocktails on
sugary beverages to a sophisticated array of craft Canadian liquor store shelves were Smirnoff Ice, Palm
canned cocktails, RTD beverages act as an easy and Bay and Mike’s Hard Lemonade. They were most pop-
accessible option for cocktail lovers. As more and ular amongst teenagers and novice drinkers but left
more breweries and distilleries make the move to something to be desired amongst cocktail connois-
include alternative, ready-to-drink choices to their seurs. Still, sales of these vodka-based coolers were
repertoire, it is clear Canadians love a canned cock- on the rise each year as the only portable alternative
tail. The movement has sparked an array of new RTD to beer. As consumers continued to reach for these
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