Page 37 - Beverage Master_DecJan2022

Craft Distillery

At the same time, Khosrovian and his wife con-
tacted a company that traced their carbon foot-
print for producing a bottle of spirits. To them, the
results were shocking. Production of one bottle—
including the box, the glass and other products
used in manufacturing and transportation—creat-
ed two to three kilograms of pollution (1kg = 2.2
lbs). With this knowledge and realizing that a tree
absorbs 790 kilograms (1741 pounds) of carbon,
Greenbar decided to plant one tree per bottle sold.
Trees are planted, in cooperation with a nonprofit
organization, in the rain forests of Central America
and provide shade for fair trade crops of coffee and
cacao so local farmers can better feed their fami-
lies.

“An average American produces 45.2 kgs of car-
bon dioxide every day,” Khosrovian said. “By being
efficient and careful in the manufacturing process
and planting one tree per bottle sold, a single cock-
tail with Greenbar spirits helps remove 46.6 kgs of
carbon dioxide from the atmosphere. If you drink
one cocktail made with one and a half ounces of
any Greenbar Distillery spirits, you are carbon neg-
ative for the day, and you are drinking to a better
world.”

To date, Greenbar has planted nearly one million
trees and made more than 16 million people car-
bon-negative for a day.

As Greenbar Distillery looks to the future,
Khosrovian said their goal is to encourage their
peers in the industry to make cocktails better and
easier to drink. “Everyone loves a cocktail, but
no one wants to make it,” he said. “Whether it’s
bubbly in a can or a spirit in a bottle, our goal is
to make the experience so easy and so delicious
that anyone can drink better anytime they feel like
it. Plus,” he added, “we want to forge a path as a
company so all of us can keep living on this planet.”

For more information on Greenbar Distillery,
visit their website at...
www.greenbardistillery.com

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