Page 42 - Beverage Master_DecJan2022

International News

Top Hard Seltzer Brands

By: Calvin Obbaatt
W hether a regular or occasional booze 5% alcohol content by volume, but some brands go

consumer, you have probably come
as high as 12%.
across the term hard seltzer at your
favorite liquor store display, social media ads, or Despite hard seltzer being mostly made using
other forms of digital commercials. Maybe you fermented fruits or flavors and alcohol, can sugar
missed it at your local liquor store or haven’t is also used in the US as an alternative. The first
come across any advertisement of the same but widely available commercial example of the style
happened to see a can or two labeled White claw, was ‘Two Dogs,’ brewed in Australia in 1993 and
Truly, Usual, etc., that is the hard seltzer. Below is widely considered the world’s first modern brewed
all you need to know about hard seltzer. alcoholic lemonade. Black cherry, cranberry, hibis-
cus, lemon-lime, blood orange, guava, kiwi, mango,
What is it? peach, passion fruit, pineapple, grapefruit, raspber-
ry, and other citrus, berry, and tropical fruit flavors
Hard seltzer is carbonated water mixed with alco- are some of the most popular.
hol and fruit flavors or fermented fruit that is still
gaining rapid adoption. It is also known as spiked Why is it gaining in popularity?
soda, hard sparkling water, spiked seltzer, or alco-
holic seltzer. The drink typically contains around From the accumulated market stats, it is evident
40 December - January 2022 BEVERAGE MASTER

BM1201222 Main Pages.indd 40 11/19/21 1:53 PM