Page 45 - Beverage Master_DecJan2022

International News

go-to hard seltzer, but newer brands are slowly but
surely climbing the ladder. However, the market is YOUR SUPPLY CHAIN PARTNER
more crowded now than it was in 2019. Together, FOR CANS, LIDS & CARRIERS!
White Claw and Truly control roughly 75% of the
market. The mentioned stats were phrased to the
insider by Greg Doonan, an IQ analyst at Nielsen
Holdings (American information, data, and market
measurement firm).

Bud Light Seltzer: If you will stock hard
seltzer, then Bud Light Seltzer is your
‘money-making machine’ as the brand
is among the fastest-growing seltzers.
Anheuser-Bush launched Bud Light
Seltzer in January 2020 with a $100
million investment. It became the third
biggest brand with a 9% US market
share by summer 2020. The same rat- Availability • Flexibility
ing is on the Instacart list. Communication • Innovation

A couple of brands are new but booming;
CACTI: made with blue agave from Mexico pro- CONTACT US TODAY!
duced by Travis Scott and Anheuser-Busch. 3516 Seagate Way #150 • Oceanside, CA 92056
VIZZY: mentioned by Nielsen analyst Danelle CALL:760-529-9927
Kosmal as one to keep an eye on, produced by
Coors. www.liquid-go.com

Bon and Viv: This brand was launched
in 2013 as spiked seltzer by Nick Shield
Boathouse Beverage. After being
sold, the brand was rebranded to its
current name in 2016 by its new own-
ers, Anheuser-Busch. The short-term
effects of Corona on it is extraordi-
nary market growth will most proba-
bly be high. The hard seltzer market
shortage is because most popular in the summer
and shelter-in-place restrictions may significantly
restrict access to sales channels. The long-term
impact beyond the pandemic itself will likely be
low as alcoholic beverages are resilient to recession
shocks.

BEVERAGE MASTER December - January 2022 43

BM1201222 Main Pages.indd 43 11/19/21 1:53 PM