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Brewery & Distillery
Craft Brewery
investor, then don’t waste their time (or yours)
● Does this investor have good chemistry with me trying to receive an injection of capital for growth
and my core leadership team? solely for the sake of having more cash to fuel your
business’s runway. Too many businesses — even
● Does the investor have a willingness to help smaller breweries and distilleries — land them-
and mentor me and my team on how to best selves in hot water this way. Don’t become one of
successfully grow our business in line with our them.
goals?

● Does this investor believe in me, my team, and
our ideas for our business?

● Do they have relevant experience and connec-
tions we can utilize for additional investment
opportunities now and/or in the future?

● Does this investor have the domain and exper-
tise — along with the capital — necessary to
help carry our business forward through periods
of growth we want to achieve? Showing What Investors Want
to See in Your Business
If your answer to any one of these questions falls
into the realm of anything other than “yes,” then Before any investor, fund, or firm will agree to
chances are high that they are not the right inves- make an investment of growth capital in your busi-
tor to bestow you and your business with growth ness, they are going to scrutinize your business
capital. Additionally, if you or your core team are from every perceivable angle. Throughout their
not ready or willing to accept mentorship from an vetting process, you can (and should) expect any

Image Credit: Allied Boilers

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