Page 10 - Beverage MasterFebMarch 2021_Update

Legal & Marketing

Brewing Social Media Success:

How to Use the ‘Gram to Maximize Your Craft

Beverage Brand By: Chris Mulvaney, President (CMDS)
W hat three things do Tito’s, Blue platform. In recent years, it has started to domi-

Chair Bay Rum and Trillium Brewing
nate Facebook in that it is not as overcrowded and
Company have in common? All three
have mastered the ‘gram game and expensive. The beauty of Instagram is that brands
can still establish an organic relationship with their
have boosted their brand success by putting out a followers and can develop brand personas, becom-
consistent cross-formula of brand content, brand ing known for a certain tone, content and style.
awareness and maximizing audience engagement They can build their brand immensely just by being
across the ever-growing social media platform. an active user. Also, the influencer market has
never been so powerful for brand awareness.
Whether you are a craft brewer, startup spirit pro-
ducer or global drinks company, your social media Instagram Strategy
presence should be at the top of your priority list.
But how exactly can crafters use Instagram to grow Once you get a grasp of the platform, then you
their business? must define your social media strategy to gain the
right followers and maximize engagement.
Instagram is a visually appealing social media
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