Page 13 - Beverage MasterFebMarch 2021_Update

Legal & Marketing

• Buying likes and fake followers.
• Not paying attention to analytics.

Recap

Craft beverage companies have a product that is
in demand, but they are working in an increasingly
competitive market. Digital marketing allows them
to stay ahead of the game through creative brand-
ing and audience engagement.

As a recap, here are some main social media tips as
discussed above:

• Get to know how the Instagram platform works.
• Define your social media strategy.
• Tell your brand story.
• Utilize organic search and paid distribution.
• Be consistent.
• Use hashtags.
• Use influencers.
• Inspire real world engagement.
• Take your followers behind the scenes.
• Connect to a cause.
• Partner with other brands.
• Keep it going; don’t stop!

The Last Gulp

If craft beverage companies hope to engage con-
sumers and boost their sales in this competitive
market, they have to adopt a social media strategy
that ensures success. While there is no cookie-cut-
ter formula to success on Instagram, there is a
pattern that works across the platform if utilized
properly.

The realness is in the engagement and knowing
how to maximize your followers and their engage-
ment. So keep thinking: just how can you brew up a
social media campaign as unique as your beverage?

Chris Mulvaney is a business
developer, entrepreneur, and
an award-winning creative mar-
keting strategist. His extensive
professional background includes
working with some of the world’s
leading brands - and personally
helping clients refine their corpo-
rate vision and generate the kind
of eye-popping results that too many companies
only dream about. Visit... cmdsonline.com

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