Page 16 - Beverage MasterFebMarch 2021_Update
P. 16

Craft Brewery

                                                                    outperform everything else.”

                                                                      Ecolab is another global frontrunner with nearly a
                                                                    century of industry experience. Its focus is on main-
                                                                    taining clean and safe environments while, at the
                                                                    same time, optimizing water and energy use. The
                                                                    Minnesota-based conglomerate boasts nearly three
                                                                    million customer locations in more than 170 coun-
                                                                    tries. That business portfolio includes craft brew-
                                                                    ery clients benefitting from an integrated brewery
                                                                    cleaning and sanitation project called the Ecolab
                                                                    Craft Brewery Program.  The program guides brew-
                                                                    ers on best practices for achieving product quality,
                                                                    flavor, operational efficiency, budget management,
                                                                    team building and safety.

                                                                      CraftMaster Stainless, based in California with
                                                                    clients in the U.S. and Canada, produces tanks
                                                                    using the material that its name implies. Owner
                                                                    and operator David Silva said that his company has
                                                                    invested a decade into providing a variety of stain-
                                                                    less steel tanks, not just for breweries but also for
                                                                    winery and distilling operations. Silva told Beverage
                                                                    Master Magazine that CraftMaster Stainless has a
                                                                    roster of products to accommodate multiple equip-
                                                                    ment needs for breweries of all sizes.


                                                                      “We offer all sorts of equipment, from complete
                                                                    brewhouses, uni-tanks, brite tanks, lagering tanks,
                                                                    serving tanks, mixing tanks, mash tuns, cold and
                                                                    hot water, to keg washers, yeast brinks, brew
                                                                    hoses, down to just some basic hardware. If you
                                                                    need a custom tank designed, that’s no problem.
                                                                    We have our engineers design to your specifica-
                                                                    tions to fit our customer needs.”

                                                                      Whether it is a first-time client or a returning one,
                                                                    Silva said that his company prides itself on a per-
                                                                    sonalized customer experience from point-of-sale
                                                                    and beyond.


                                                                      “We also love to educate our customers when
                                                                    they call in to ensure they are getting the correct
                                                                    size, correct equipment, and just steer them in the
                                                                    right direction. There is nothing better than talking
                                                                    and educating our customers!”

                                                                      CraftMaster Stainless offers its customers a
                                                                    10-year warranty and lifetime customer service on
                                                                    its tanks, made of 304 stainless steel. Silva said that
                                                                    it is good to periodically passivate all stainless-steel
                                                                    equipment with an acid-based solution to establish
                                                                    a uniform passive oxide layer that will maximize
                                                                    corrosion resistance.



               14    February - March  2021      BEVERAGE MASTER





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