Page 27 - Beverage MasterOct Nov 2020

Craft Brewery

Burns, who built Craft Master by keeping pace
with new technology and developing innovative
products, shared the marketing logic behind its ear-
liest innovations.

“Our first step was to create a square growler.
This is very important for commercial establish-
ments where refrigeration space and counter space
is at a premium. The nature of metal fabrication
is such that pressing a round container is straight
forward, but to create a square is technically a lot
more difficult.

“Growlers are put into residential refrigerators,
but round containers take up too much space. The
square enables the growler to be placed, for exam-
ple, in a refrigerator door. And we created a tap
which can swivel 180 degrees.”

Craft Master is currently developing integrated
caps with PSI dials that perform functions such as
pressurizing, maintaining safety, regulating CO2
and controlling pressure release. The company is
also responsible for creating the Perfect Head USB
pump. This patented system uses ultrasound to
stimulate the release of CO2 into the beer and cre-
ate a perfect head. GrowlerWerks products come in a standard
64-ounce size and a double-sized 128-ounce ver-
GrowlerWerks sion and feature a stainless steel tank and brass
fittings. For carbonation, the growlers use eight and
Tap on-the-go with a flair for style is the signa- 16-gram food-grade carbon dioxide cartridges that
ture mark of GrowlerWerks. The Portland, Oregon provide head pressure in the growler. The regulator
firm enjoys the benefit of a team of engineers and cap is made mostly from plastic, silicone seals.
product design experts whose focus is to provide
consumers with unique and functional products. Aside from functionality, GrowlerWerks is big on
Its flagship growler is the ProSeries uKeg. This appearance. “The brass fittings on our growlers
product’s features include an internal variable give it a stylish appearance that attracts a lot of
pressure CO2 system, a sight tube to check beer attention when seen going out for fills,” Berry said.
levels, a pressure gauge to dial in the perfect car- “Our clients all comment on how many people ask
bonation and a pour tap for tapping off beer when questions and start up conversations with them
and where the consumer wants it. Fiona Berry is because of their growler. It is a very social item.” So
President of GrowlerWerks Canada, the company’s much so, she added, that GrowlerWerks is branch-
Canadian distributor. ing out with new products for new markets.

“Craft breweries want to create a buzz about “Our line of growler products has expanded into
their products, so they should want their beer nitro cold brew coffee. You can now brew and
being served in ultimate condition. A growler from serve an excellent cup of nitro coffee with that sig-
GrowlerWerks does that job exceptionally well,” nature cascade of bubbles from your own home,”
she said. “Our growlers have been designed to she said. “Our recently released GO growler is
serve craft beer the way the brewer intended. designed for the outdoor enthusiast. It has a simple
Because of the variable pressure regulator cap, you and rugged design yet delivers all the functionality
can serve your craft beer exactly as it would be of the Pro Series uKeg. We will be releasing a GO
from the brewery’s tap line.” 128 in November. We have just signed a deal with

BEVERAGE MASTER October - November 2020 25

BM080920 Main Pages copy.indd 25 9/28/20 1:50 PM