Page 26 - Beverage MasterOct Nov 2020

Craft Brewery

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ute their beer to wide areas. Pressurized growlers the beer cold for a certain period of time. But with
can help unlock a key market for those breweries Craft Master Growler’s pressurized systems, brew-
because these growlers bring the convenience, por- ery customers can give a true, just-poured-by-the-
tability and attributes of kegs down to an individual brewery experience in any location and on their
level. own schedule. By preserving the carbonation, the
beer stays fresh, one glass at a time, for a period of
“The craft beer industry is a dynamic industry with weeks.”
constant innovations,” he said. “But they need to
get their product out to the public. There is nothing Craft Master has a variety of growlers, kegs and
like a fresh beer direct at the brewery or brewpub, portable containers available for industrial and
but you are limited to customers who visit your consumer use. They use only food-grade materi-
establishment. Growlers have a high demand and als in production, an important factor, Burns said,
are encouraged by the industry because it allows because it protects the beer’s flavor integrity.
more people to enjoy the breweries.” Among the materials used is SUS304, food-grade
stainless steel that is standard in commercial kitch-
While growlers are becoming more widely used, ens and breweries.
Burns said not all produce the same results. He
compared glass and insulated-style growlers to his “We currently sell two lines, Craft Master CO2,
products. a heavy-duty, high-end line of pressurized growl-
ers for hotel/restaurant, breweries/brewpubs,
“Unfortunately, the most widely used growlers– home bar and homebrewers. These come in the
glass growlers–have a very limited shelf life. If not legal filling sizes of 64 ounces and 128 ounces,” he
consumed within hours of filling, the beer chang- said. “We also sell a lightweight, portable growler,
es. The experience is diminished,” said Burns. “A ‘Growlveller,’ which comes in various finishes and is
thermos-style growler is slightly better, keeping a 64-ounce capacity.”

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