Page 28 - Beverage MasterOct Nov 2020

Craft Brewery

the NHL to apply team logos on our GO growlers.”

In addition to marketing strategies, GrowlerWerks
also considers itself a competitor when it comes to
innovation. Berry pointed to one key component
that she believes is superior to others on the mar-
ket.

“I think our most innovative accomplishment
is our variable pressure regulator cap. It allows
for stylish integration of CO2. Other pressurized
growlers on the market have their CO2 cylinders
attached externally to the growler.”

TrailKeg

For consumers who already own a non-pressur-
ized growler and want to upgrade, TrailKeg pro-
vides some options. The Lexington, Kentucky-based
company offers its brand of growlers as well as the
TrailKeg Lid Package, a conversion kit that makes
it possible to trans- offers custom embossing and silk screen printing
form an existing on orders, which craft breweries find cuts down on
non-pressurized keg loss.
growler into a pres-
surized one. TrailKeg No matter whether the container is a keg, growler
markets its growlers or the like, all breweries have to factor in return,
for more than craft refill and exchange policies that are governed
beer. by state and local laws. Now that COVID-19 has
become part of the business climate for beverage
The company pro- service nationwide, many breweries have incorpo-
motes its growlers rated multiple safeguards, including curbside growl-
for multiple uses, er fill-ups and suspension of container exchanges.
including creating The aim, naturally, is to protect their employees
carbonated sodas, and customers.
draft cocktails,
seltzers, nitro cof- In doing so, many breweries continue to promote
fees and kombucha. Sold in half- and one-gallon their products by drawing on the convenience of
versions, TrailKeg growlers are double-wall, vacu- growlers, kegs and other portable containers that
um-insulated containers designed to keep beer and allow consumers to enjoy a tap fresh, chilled craft
other drinks cold for 24 hours and hot beverages, beer experience–exactly what the brewer had in
such as coffee, hot for 12 hours. mind.

American Keg

For bigger options in portability, there are always
kegs. In Pottstown, Pennsylvania, American Keg
manufactures and supplies stainless steel kegs
for the craft brewing industry. According to the
company, it is the only steel beer keg manufac-
turer in the United States. Its team touts the use
of domestically sourced AISI 304 stainless steel to
produce 1/2bbl and 1/6bbl kegs. American Keg also

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