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Brewery & Distillery
                                                                                                      Craft Brewery













































               How Breweries Give Back




               By: Calvin Obbaatt
                L      ong has been the notion that breweries       leisure industry, nurturing talent and growth by col-
                                                                    laborating with local artists and musicians.
                       are about making and selling beers, thus
                       profits; but pause a minute, think of that
                       one picture in your gallery or on your social            Community Fundraisers
               media account holding a beer, buddies around you,
               genuine smiles captured so perfect, and tell me you    From time to time, a brewery will create a beer
               believe a thing about the notion.                    that allows customers to drink while supporting a
                                                                    good cause. Whether through sales of a limited-edi-
                 Breweries aren’t simply a major aspect of a        tion brew or a yearly series of charity beers, brew-
               region’s culture and identity. The community has     eries often organize community fundraisers that
               always been at the heart of the craft beer move-     raise money for specified purposes. The fundraisers
               ment. Breweries are part of the fabric of their      attract more customers to the brewery and help
               towns, serving as meeting places where people        beer lovers connect to their communities.
               may enjoy a drink and a chat. Many small brewers
               have discovered methods to make a real influence           Collaboration with Local Startups
               on their communities beyond just manufacturing
               and selling beer – through philanthropic donations,     They say no brewery is an island, and we couldn’t
               sustainability initiatives, community fundraisers    agree more. Since time immemorial, breweries
               and partnering with small local startups. Breweries   have supported local businesses by providing a
               are also a significant hub for the entertainment and  market for local farm produce used in brewing.

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