Page 27 - Beverage Master_OctNov 2021

Craft Brewery
Brewery & Distillery

Pennsylvania and Richbarn Roasters is one such cant contributions to local, national and worldwide
collaboration dedicating a portion of its income organizations as well as public acknowledgment
to good causes in the community. The renowned and commitment to racial justice from thousands
coffee maker and brewery teamed up to make of brewers.
the Boondock Sláinte Irish Breakfast Stout to fund
good causes in the community. Twelve percent of There is an irrefutable trend in the brewing indus-
sales of the brew, made from a blend of American try that breweries have gone beyond simply serv-
oak chips, custom Brazilian coffee brew, vanilla, ing their beers to serving communities in other
millet and buckwheat, goes to a program offering ways. Not all breweries achieve this in the same
free coffee to homeless shelters so they may utilize way, however. Some are actively involved in pro-
their finances for other causes. viding relaxing ambiances, promoting local talents
through events, collaborating with local startups
In 2020, as racial abuse and police brutality and advancing the local culture. Others choose the
aimed at people of color reached soaring heights, philanthropic route, working alone or in collabora-
Weathered Souls Brewing led a nationwide beer tion to make a difference. But, it doesn’t have to
partnership to raise awareness about the injustices be through charitable donations alone to establish
that people of color experience in the U.S. The that breweries are giving back. Prioritizing sustain-
brewers inspired others in the industry to each cre- ability, racial justice, equality and diversity within
ate a version of the “Black is Beautiful” stout and the brewery walls can have just as positive an
contribute all the profits to organizations that advo- impact. The great players above prove that sustain-
cate for police reforms or inclusion and equality. able and profitable businesses that promote good
The movement surpassed everyone’s anticipation, in society can thrive.
seeing more than 1,000 breweries, both large and
small, from all 50 states and more than 20 coun-
tries join the collaboration. This resulted in signifi-

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