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Craft Brewery
Brewery & Distillery

started the family-owned business, is co-President
of Mother Murphy’s. He is a member of several
industry trade associations and has traveled abroad
to learn about the beer and spirits industries. His
knowledge includes the processes involved in pro-
ducing gin, whiskey, botanical spirits, brandy and
wine.

Murphy told Beverage Master Magazine why cre-
ating flavored beers and distilled products requires
specific skills. “A person that knows how to create
flavorful beverages has a unique skill set in itself,”
he said. “It takes a different skill set to make a
blended spirit, unique skill set to create a distilled
spirit, a different skill set to be a brewer and differ-
ent skill set to create a flavored product.”

Murphy said business savvy brewers and distillers
recognize how uniquely flavored products can draw
new consumers.

“Flavors create memories, and people want to
have a product that tastes good,” he said. “The
spirits industry has been able to achieve a lot of
success through flavors, which brings more people
that wouldn’t drink a traditional non-flavored spirit

28 April - May 2022 BEVERAGE MASTER

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