Page 6 - Beverage Master December January 2020
P. 6
Craft Beverage
Key Finance & Accounting Performance
Indicators for Craft Breweries:
What Data You Should Be Tracking and How to
Leverage it for Success By: Kelly Addink
D o you have real-time visibility into your be more on sales growth than anything else. While
financial information? If so, are you con-
sales growth is fundamental to your business, it is
fident you’re monitoring the right type
of data to achieve your business goals? equally as important to monitor your cash flow.
We plan to explore these questions and more as Cash flow is the movement and timing of money
we dive into the issues breweries often face when into, through and out of your business. In other
it comes to financial reporting. We will also take words, it provides a clear picture of your company’s
a look at industry best practices and technologies financial health. A cash flow projection estimates
brewers are leveraging in order to spot opportuni- the timing and amounts of cash inflows and out-
ties, identify risks, set goals, measure progress and flows over a specific period, usually one year.
adjust their strategy.
Let’s take a look at some high-level benefits of a
Cash is King cash flow projection:
Every business, large or small, depends on cash. • Allows you to anticipate changes versus reacting
However, for many breweries, the focus tends to to changes.
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