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Craft Brewery
Craft brewing is an industry that has been growing produce more than 100,000 barrels per year to file
exponentially for several years. While it is a great an annual report and pay a fee.
time to open a brewery, staying relevant and grow-
ing your business can be equally challenging. Many Tax rebates for breweries are rare, but there are
challenges have come along with the current craft some. The primary way breweries can reduce their
beer explosion, not the least of which is keeping up taxes is through tax credits usually applied to cap-
with demand. It’s no secret that many breweries ital expenditures or new equipment. These credits
find themselves struggling to meet the demand for are offered by the federal government yearly, and
their product. every brewery should apply for them.
Taxes Competition
Breweries have a general misconception that they Brewery owners should always think about how
don’t have to pay taxes on top of the price increas- they can differentiate themselves from other brew-
es they charge for their beers when in fact, they do. eries in their local market. The more you know
You can avoid paying taxes somehow, but it is not about the competition, the easier it is to compete
advisable, and the penalties are severe if you don’t with them. You will need to consider your price
follow proper procedures by filing quarterly esti- points, your unique selling proposition, and what
mated tax returns. makes your brewery stand out from others. To do
this, you’ll want to collect as much information as
Brewers must also pay close attention to the you can about your competition. It doesn’t end
Alcohol and Tobacco Tax and Trade Bureau (TTB). there. Once you have a large enough customer
base, you’ll notice that many of them will want to
Once a brewery has sold its first keg of beer, it will know how your beer is made, especially if they are
need to get Brewer’s Notice required for breweries true connoisseurs. (continued)
to sell beer. The TTB also requires brewers who
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