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Craft Brewery
their award-winning craft beer during the global storm, the brewpubs around town that remained
pandemic. After researching the cost benefits of open were running out of beer. No one else was
various distribution models, they concluded that a delivering.
self-distribution model worked best for them. So,
they launched their self delivery ser-vice on March “We received a ton of calls, hopped in our vehi-
17, 2020, right after Oregon issued a stay-at-home cles, and made many new and lasting customers. I
order, forcing bars and restaurants to close state- mean, we’re called StormBreaker!”
wide.
While StormBreaker’s beers can be found in retail
StormBreaker already had an active website for and grocery stores such as Whole Foods, New
customers to order their beer and mer-chandise Seasons, Market of Choice and most regional bottle
online, so they did not incur many logistical issues shops, some retailers won’t work with them. Also,
when launching their delivery service. They set up they cannot approach certain parts of the United
the ordering platform, and within days they were States without a distributor.
delivering to customers’ homes and establishments
that remained open. “There were too many advantages to self distribu-
tion for a company of our size to ig-nore,” Malech
According to co-founder Dan Malech, “The big- said.
gest advantage we have is complete con-trol of our
product from inception to delivery. We have an Currently, Stormbreaker has dedicated staff to ful-
amazing range of flexibility of what we sell, where fill and deliver their online orders Mondays through
we sell and when we sell.” Saturdays. They offer home delivery to the Greater
Portland area, with their sales team doing periodic
This DIY model allowed them to deliver beer to drops to Bend, Oregon and Seattle, Washington.
their customers with very little notice. Malech Also, they can ship beers via UPS to those states
cites an example where, during a bad snow and ice that permit online sales. For all other out-of-state
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