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Craft Brewery

               Assessing the State of

               Craft and Specialty Beer

               Distribution Post-Covid

               By: Becky Garrison
                A       ccording to the Brewers Association, over-                Half Time Beverage

                        all U.S. beer volume sales were down 3%
                        in 2020, while craft brewer volume sales
                        declined 9%, lowering small and indepen-      Half Time Beverage features over 4,000 craft
                                                                    beers and ciders from over 800 breweries across 50
               dent brewers’ share of the U.S. beer market by vol-  countries. They sell via two New York based retail
               ume to 12.3%. Retail dollar sales of craft decreased   stores and their online business, a convenience that
               22% to $22.2 billion and now account for just under  helped them during the worst of the pandemic.
               24% of the $94 billion U.S. beer market (previously
               $116 billion).                                         “The fact that we were able to deliver the best
                                                                    in craft beer to people’s doorsteps result-ed in an
                 According to their analysis, the primary reason for   increased amount of purchases from both exist-
               this overall sales decline was the shift in beer vol-  ing and new customers who ordered from Half
               ume from bars and restaurants to packaged sales.     Time during Covid,” said Jason Daniels, Half Time
               Given this shift, how did craft beer distribution    Beverage’s Chief Operating Officer.
               change during this ongoing global pandemic?

               4     December - January  2022     BEVERAGE MASTER

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