Page 13 - Beverage Master December January 2020

Craft Beverage

Successful craft brewers are growing at an
unprecedented rate and the ability to scale on an
as-needed basis is one of the biggest advantages
of cloud technology. Accelerated business growth
typically leads to growing pains and missed oppor-
tunities resulting from the mismanagement of
more data, infrastructure and customers. The right
cloud solution will grow alongside your business to
meet market demands and accommodate growth
as technology shifts, revenues grow and your busi-
ness needs evolve.

Brewers face many challenges in an industry that
is becoming less predictable with fewer loyal con-
sumers. Staying a step ahead of your peers in this
rapidly changing environment is critical to maintain
a competitive advantage and realize long term suc-
cess. Having real-time visibility into your cash flow,
sales and operational data is a key part of that
success. This will allow you to determine KPIs that
align with your business goals and track them so
you can plan for the future. Take advantage of the
many cloud-based tools that can help you trans-
form your data and streamline processes so you
can get back to what really matters, running your
brewery.

About the Author

Kelly Addink is a Controller in Baker Tilly’s out-
sourced accounting practice. She has nearly 25
years of experience in providing financial account-
ing advisory services to companies in a variety of
industries. Kelly also worked as a Controller at a
craft brewery for more than 6 years. Today she
combines her technical skills and industry exper-
tise to deliver customized accounting, finance and
operational assistance to Baker Tilly’s craft brew-
ery clients.

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