Page 28 - Beverage Master December January 2020

Craft Beverage
Technology and the Benefits of a
Digital Marketing Strategy
C ompetition is fierce! With the number of
craft breweries and brewpubs continually
on the rise year-over-year, it should come
as no surprise that current bar owners and opera-
tors must focus on more than just word of mouth,
radio ads or the occasional 30 seconds of air time
on the local network to create buzz about their
business. Developing a marketing plan to maintain
visibility and relevance is key to both the initial and
ongoing success of your business.
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But not just any marketing strategy will do.
A robust and diverse digital marketing plan, one
that also leverages mobile technology, will play
a significant role with effectively attracting and
retaining customers. Utilizing loyalty apps and a
variety of marketing automation initiatives will
ultimately allow you to spend less time and money
on your overall marketing efforts, while simplifying
and maintaining your path for continued growth
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