Page 30 - Beverage Master December January 2020
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Craft Beverage
cations, photo push messaging, social media posts fer and deserve. With an automated marketing
and more. Utilizing a robust app for your business strategy, you can create a series of push notifica-
allows you to capture more first-time guests, make tions triggered by their activity. Notifications can
your regular guests feel like insiders and remind be sent right away, pre-scheduled or programmed
customers who haven’t visited with you in a while to be delivered in certain scenarios. Either way,
why they should consider returning. it communicates why your business is the perfect
option for that moment.
Utilizing technology does not necessarily equate
to an entirely new business plan. However, it does Being Social with Your Media
mean that you now have an option to execute
your current plan better, while also being able to Customers love to see what is offered before
expand and grow them quicker. An example of this deciding where to go. Show them, don’t just
is identifying those efforts that you may currently tell them. Instagram and Pinterest are fantastic
be doing with email, paper punch cards or in-house options for enticing people with tasty-looking
only promotions and taking that to a mobile and and thirst-quenching photos. It’s also beneficial
digital platform as a means to obtain more control to develop short, unique videos – such as a quick
and visibility for everyone involved – customers recipe or a behind-the-scenes look at your brew-
and owners alike. ery. And don’t forget to use trending hashtags to
increase post visibility. For example, include #hap-
An app has the ability to act as your personal, pyhour, #newbrew, or #foodielife, along with the
day-to-day assistant. If you don’t have the time or name of your craft brewery or bar. All of this will
money to hire and manage another employee, it help keep your establishment top of mind with
might be time to look at technology as the employ- both your regulars and first time customers.
ee that never gets tired. With it you can send your
loyal customers birthday wishes, offers and alerts, Your customers are always looking online to get
giving them the personalized experience they pre- ideas when thinking about visiting a new business.
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